prikaz prve stranice dokumenta KREIRANJE TRŽIŠNE MARKE NA PRIMJERU "KOŠNICE ŽALAC"
  Download
PDF 1.59 MB
undergraduate thesis
KREIRANJE TRŽIŠNE MARKE NA PRIMJERU "KOŠNICE ŽALAC"
Karlovac: Karlovac University of Applied Sciences, 2024. urn:nbn:hr:128:126952
Žalac, Doroty
Karlovac University of Applied Sciences
Business Department

Institutional repository: Repository of Karlovac University of Applied Sciences

Cite this document

Žalac, D. (2024). KREIRANJE TRŽIŠNE MARKE NA PRIMJERU "KOŠNICE ŽALAC" (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:126952

Žalac, Doroty. "KREIRANJE TRŽIŠNE MARKE NA PRIMJERU "KOŠNICE ŽALAC"." Undergraduate thesis, Karlovac University of Applied Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:128:126952

Žalac, Doroty. "KREIRANJE TRŽIŠNE MARKE NA PRIMJERU "KOŠNICE ŽALAC"." Undergraduate thesis, Karlovac University of Applied Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:128:126952

Žalac, D. (2024). 'KREIRANJE TRŽIŠNE MARKE NA PRIMJERU "KOŠNICE ŽALAC"', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 17 February 2025, https://urn.nsk.hr/urn:nbn:hr:128:126952

Žalac D. KREIRANJE TRŽIŠNE MARKE NA PRIMJERU "KOŠNICE ŽALAC" [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2024 [cited 2025 February 17] Available at: https://urn.nsk.hr/urn:nbn:hr:128:126952

D. Žalac, "KREIRANJE TRŽIŠNE MARKE NA PRIMJERU "KOŠNICE ŽALAC"", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:128:126952

Metadata
TitleKREIRANJE TRŽIŠNE MARKE NA PRIMJERU "KOŠNICE ŽALAC"
Title (english)BRAND CREATING: THE CASE OF ŽALAC BEEHIVES
AuthorDoroty Žalac
MentorTihana Cegur Radović (mentor)
Committee memberSilvija Vitner Marković (predsjednik povjerenstva)
Committee memberDraženka Birkić (član povjerenstva)
Committee memberTihana Cegur Radović (član povjerenstva)
Committee memberNatalija Kusanić Belinić (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2024-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj rad se bavi kreiranje tržišne marke na primjeru košnice „Žalac“. U radu se definira marka, odnosno objašnjeni su pojam, uloga, imidž i identitet marke. Također je opisano pozicioniranje i težišna vrijednost marke. Košnica „Žalac“ je prikazana kroz sve elemente marke, a tu su naziv, logo, slogan, jingle i maskota. Prikazana je povijesti poduzeća te misija i vizija poduzeća. Pobliže su opisani i prikazani proizvodi. Objašnjen je proces dizajniranja ambalaža te koje su primjene proizvoda te njihovi pozitivni učinci na ljudsko tijelo. U SWOT analizi su prikazani sve snage, slabosti, prilike i prijetnje koje utječu na košnicu „Žalac“.
Abstract (english)
This paper deals with the creation of a market brand using the example of the beehive "Žalac". The paper defines the brand, explaining the concept, role, image, and identity of the brand. It also describes the positioning and core value of the brand. The beehive "Žalac" is presented through all brand elements, including the name, logo, slogan, jingle, and mascot. The history of the company, as well as its mission and vision, are depicted. The products are described and presented in detail. The process of designing the packaging is explained, along with the applications of the products and their positive effects on the human body. The SWOT analysis outlines all the strengths, weaknesses, opportunities, and threats affecting the beekeeping "Žalac".
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:126952
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-10-22 11:50:38