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master's thesis
Strateški marketing plan Muzejske zbirke Domovinskog rata na Turnju
Karlovac: Karlovac University of Applied Sciences, 2016. urn:nbn:hr:128:731896
Župančić, Ana
Karlovac University of Applied Sciences
Business Department

Institutional repository: Repository of Karlovac University of Applied Sciences

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Župančić, A. (2016). Strateški marketing plan Muzejske zbirke Domovinskog rata na Turnju (Master's thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:731896

Župančić, Ana. "Strateški marketing plan Muzejske zbirke Domovinskog rata na Turnju." Master's thesis, Karlovac University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:128:731896

Župančić, Ana. "Strateški marketing plan Muzejske zbirke Domovinskog rata na Turnju." Master's thesis, Karlovac University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:128:731896

Župančić, A. (2016). 'Strateški marketing plan Muzejske zbirke Domovinskog rata na Turnju', Master's thesis, Karlovac University of Applied Sciences, accessed 06 September 2024, https://urn.nsk.hr/urn:nbn:hr:128:731896

Župančić A. Strateški marketing plan Muzejske zbirke Domovinskog rata na Turnju [Master's thesis]. Karlovac: Karlovac University of Applied Sciences; 2016 [cited 2024 September 06] Available at: https://urn.nsk.hr/urn:nbn:hr:128:731896

A. Župančić, "Strateški marketing plan Muzejske zbirke Domovinskog rata na Turnju", Master's thesis, Karlovac University of Applied Sciences, Karlovac, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:128:731896

Metadata
TitleStrateški marketing plan Muzejske zbirke Domovinskog rata na Turnju
AuthorAna Župančić
MentorBranka Mehulić (mentor)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2016-01-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketinški plan ukazuje na smjer marketinških djelovanja i omogućava fokus zaposlenika na aktivnosti neophodnih za uspjeh tvrtke. Integralni je dio poslovnog plana i opisuje strateške ciljeve tvrtke koji će se postići putem specifičnih marketinških strategija. Marketinški je plan dio strategije marketinga, a strategija marketinga je dio strategije tvrtke.Strategija marketinga važna je kako bi tvrtka opstala, ali se i razvijala u turbulentnom okruženju. Tvrtka mora biti spremna reagirati na promjene, brže i učinkovitije od konkurencije.Strateški marketinški plan osnovni je instrument za usmjeravanje i koordiniranje strateških marketinških odluka.Strateški marketinški plan specificira ciljno tržište, misiju, ciljeve, strategiju, načine uvođenja strategije.
Abstract (english)
A marketing plan provides the direction of marketing activities and allows employees focus on the actions necessary for the success of the company. It is an integral part of the business plan and describe the company's strategy to be achieved through specific marketing strategies. The marketing plan is part of the marketing strategy and marketing strategy is part of the company's strategy.Marketing strategy is important to the company to survive, but also develop in a turbulent environment. The company must be prepared to respond to changes and to more quickly and efficiently than the competition.The strategic marketing plan is an essential instrument for directing and coordinating strategic marketing decisions.Strategic marketing plan specifies the target market, mission, goals, strategies, ways of introducing the strategy.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:731896
Study programmeTitle: Business Administration
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica poslovnog upravljanja (stručni/a specijalist/specijalistica poslovnog upravljanja)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-01-16 11:59:56