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undergraduate thesis
Marketing plan plasiranja bučina ulja na primjeru poduzeća "Grbić d.o.o."
Karlovac: Karlovac University of Applied Sciences, 2016. urn:nbn:hr:128:149143
Šepac, Andrijana
Karlovac University of Applied Sciences
Business Department

Institutional repository: Repository of Karlovac University of Applied Sciences

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Šepac, A. (2016). Marketing plan plasiranja bučina ulja na primjeru poduzeća "Grbić d.o.o." (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:149143

Šepac, Andrijana. "Marketing plan plasiranja bučina ulja na primjeru poduzeća "Grbić d.o.o."." Undergraduate thesis, Karlovac University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:128:149143

Šepac, Andrijana. "Marketing plan plasiranja bučina ulja na primjeru poduzeća "Grbić d.o.o."." Undergraduate thesis, Karlovac University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:128:149143

Šepac, A. (2016). 'Marketing plan plasiranja bučina ulja na primjeru poduzeća "Grbić d.o.o."', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 12 December 2024, https://urn.nsk.hr/urn:nbn:hr:128:149143

Šepac A. Marketing plan plasiranja bučina ulja na primjeru poduzeća "Grbić d.o.o." [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2016 [cited 2024 December 12] Available at: https://urn.nsk.hr/urn:nbn:hr:128:149143

A. Šepac, "Marketing plan plasiranja bučina ulja na primjeru poduzeća "Grbić d.o.o."", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:128:149143

Metadata
TitleMarketing plan plasiranja bučina ulja na primjeru poduzeća "Grbić d.o.o."
AuthorAndrijana Šepac
MentorTihana Cegur Radović (mentor)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2016-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U današnje vrijeme marketing je jedna od najvažnijih funkcija u svakom poduzeću koja utječe na profitabilnost poduzeća. Kako bi se na pravi način zadovoljile želje i potrebe potrošača, potrebno je napraviti određene planove. Marketing plan je sažet i precizan pisani dokument u kojem su sumirane sve taktike i strategije koje poduzeće treba poduzeti kako bi ostvarilo svoje zacrtane marketinške i prodajne ciljeve. U fokus promatranja i analize ovog marketinškog plana stavljen je proizvod bučino ulje poduzeća „ Grbić d.o.o“ . U teorijskom dijelu rada prezentirane su teorijske postavke marketinškog plana, dok je u praktičnom dijelu prikazan marketing plan na primjeru bučina ulja iz domaće i ekološke proizvodnje.
Abstract (english)
Nowdays, marketing is one of the most important functions in each company which affects on profitability of company. In order to satisfy all wants and needs of customers, it’s necessarily to make some plans. Marketing plan is a brief and precise document which summarizes all the tactics and strategies that the company should take in order to achieve its stated marketing and sales objectives. Pumpkin seed oil, produced by “Grbic d.o.o”, is a product put into the focus of observation and analysis of the marketing plan. The theoretical assumptions of the marketing plan are presented in the theoretical part of the work, while the practical part covers the marketing plan through the example of pumpkin seed oil from domestic and organic production.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:149143
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-02-28 07:41:07