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undergraduate thesis
MARKETING U SEKTORU TURISTIČKOG UGOSTITELJSTVA
Požega: Polytehnic in Pozega, 2018. urn:nbn:hr:112:324003
Cajlan, Ana
Polytehnic in Pozega
Social department

Institutional repository: Repository of Polytechnic in Pozega

Cite this document

Cajlan, A. (2018). MARKETING U SEKTORU TURISTIČKOG UGOSTITELJSTVA (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:324003

Cajlan, Ana. "MARKETING U SEKTORU TURISTIČKOG UGOSTITELJSTVA." Undergraduate thesis, Polytehnic in Pozega, 2018. https://urn.nsk.hr/urn:nbn:hr:112:324003

Cajlan, Ana. "MARKETING U SEKTORU TURISTIČKOG UGOSTITELJSTVA." Undergraduate thesis, Polytehnic in Pozega, 2018. https://urn.nsk.hr/urn:nbn:hr:112:324003

Cajlan, A. (2018). 'MARKETING U SEKTORU TURISTIČKOG UGOSTITELJSTVA', Undergraduate thesis, Polytehnic in Pozega, accessed 25 November 2024, https://urn.nsk.hr/urn:nbn:hr:112:324003

Cajlan A. MARKETING U SEKTORU TURISTIČKOG UGOSTITELJSTVA [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2018 [cited 2024 November 25] Available at: https://urn.nsk.hr/urn:nbn:hr:112:324003

A. Cajlan, "MARKETING U SEKTORU TURISTIČKOG UGOSTITELJSTVA", Undergraduate thesis, Polytehnic in Pozega, Požega, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:112:324003

Metadata
TitleMARKETING U SEKTORU TURISTIČKOG UGOSTITELJSTVA
Title (english)MARKETING IN THE TOURISM CATERING SECTOR
AuthorAna Cajlan
MentorBerislav Andrlić (mentor)
Committee memberMirjana Jeleč Raguž (predsjednik povjerenstva)
Committee memberBerislav Andrlić (član povjerenstva)
Committee memberBarbara Pisker (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2018-12-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Pojam marketing se definira kao zadovoljenje potrebe potrošača, a nezaobilazni element marketinga je koncepcija marketinškog miksa (4P), koji se sastoji od sljedećih elemenata: proizvod, cijena, distribucija i promocija. Marketing u turizmu ponajviše bi se mogao definirati na to kako se pojedinci podvrguju proizvodu da bi dobili ono što žele, ujedno bi se mogao definirati kao marketing slobodnog vremena, isključivo zbog toga što se turizam temelji na slobodnom vremenu. Kad se govori o marketingu u turizmu i ugostiteljstvu, bitno je istaknuti kako je turizam i ugostiteljstvo temeljni element uslužne djelatnosti te su najznačajniji element uslužnog sektora. Pojam ugostiteljstvo je najlakše definirati kao uslužnu djelatnost kojoj je cilj pružanje usluga koje se temelji na ugostiteljskim objektima.
Abstract (english)
The term marketing is defined as satisfying the needs of consumers, and the inevitable element of marketing is the concept of a marketing mix (4P), which consists of the following elements: product, price, distribution and promotion. Tourism marketing could mostly define how individuals are subjected to the product to get what they want, and could be defined as leisure time marketing solely because tourism is based on leisure time. When it comes to marketing in tourism and catering, it is important to emphasize that tourism and catering are a fundamental element of service activity and are the most important element of the service sector. The term catering is best defined as a service activity aimed at providing services based on catering facilities.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:324003
Study programmeTitle: Professional study of Accounting
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-01-08 12:22:32