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undergraduate thesis
UTJECAJNI ČIMBENICI NA PONAŠANJE POTROŠAČA
Požega: Polytehnic in Pozega, 2016. urn:nbn:hr:112:822102
Šutić, Marija
Polytehnic in Pozega
Social department

Institutional repository: Repository of Polytechnic in Pozega

Cite this document

Šutić, M. (2016). UTJECAJNI ČIMBENICI NA PONAŠANJE POTROŠAČA (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:822102

Šutić, Marija. "UTJECAJNI ČIMBENICI NA PONAŠANJE POTROŠAČA." Undergraduate thesis, Polytehnic in Pozega, 2016. https://urn.nsk.hr/urn:nbn:hr:112:822102

Šutić, Marija. "UTJECAJNI ČIMBENICI NA PONAŠANJE POTROŠAČA." Undergraduate thesis, Polytehnic in Pozega, 2016. https://urn.nsk.hr/urn:nbn:hr:112:822102

Šutić, M. (2016). 'UTJECAJNI ČIMBENICI NA PONAŠANJE POTROŠAČA', Undergraduate thesis, Polytehnic in Pozega, accessed 29 November 2024, https://urn.nsk.hr/urn:nbn:hr:112:822102

Šutić M. UTJECAJNI ČIMBENICI NA PONAŠANJE POTROŠAČA [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2016 [cited 2024 November 29] Available at: https://urn.nsk.hr/urn:nbn:hr:112:822102

M. Šutić, "UTJECAJNI ČIMBENICI NA PONAŠANJE POTROŠAČA", Undergraduate thesis, Polytehnic in Pozega, Požega, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:112:822102

Metadata
TitleUTJECAJNI ČIMBENICI NA PONAŠANJE POTROŠAČA
Title (english)THE FACTORS AFFECTING THE BEHAVIOR OF CONSUMERS
AuthorMarija Šutić
MentorMarko Šostar (mentor)
Committee memberBerislav Andrlić (predsjednik povjerenstva)
Committee memberMarko Šostar (član povjerenstva)
Committee memberAnton Devčić (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2016-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ponašanje potrošača vrlo je važno jer o njima ovisi sam proces kupovine. U radu je bio cilj istražiti kako i u kojoj mjeri ponašanje potrošača utječe na samu kupovinu, te koji su najvažniji čimbenici koji utječu na njihovo ponašanje. Razrađen je proces odlučivanja u kupnji iz kojeg saznajemo koji su najčešći oblici ponašanja u kupnji, uloge koje utječu na kupnju, te isto tako razrađene su faze odlučivanja potrošača. Provedeno je anketno istraživanje na osobama različitih dobnih skupina iz kojeg ćemo saznati tko utječe na odluke prilikom kupnje, kako njihovo ponašanje utječe na to i sl. Na kraju rada je dan zaključak kao osvrt na cjelokupan rad tijekom pripreme i izrade završnog rada.
Abstract (english)
Consumer behavior is very important since the process of buying depends on it. The aim of the paper was to research how and to what extent the purchase is affected by the consumer behavior and to find the most important factors influencing their behavior. The decision- making process was elaborated from which we learnt the most common behavior during a purchase, the conditions which influence the purchase and the different stages of decision making during the purchase. A survey on people of different age groups was conducted in order to find out by whom their decisions during a purchase are influenced and how these decisions are affected by their behavior. The conclusion at the end of the paper provides a review of the entire work during the preparation and drafting of the final paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:822102
Study programmeTitle: Professional study of Commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-09-22 11:46:56