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undergraduate thesis
STAVOVI KUPACA O OGLAŠAVANJU BRANDOVA
Požega: Polytehnic in Pozega, 2019. urn:nbn:hr:112:563272
Bušić, Bruno
Polytehnic in Pozega
Social department

Institutional repository: Repository of Polytechnic in Pozega

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Bušić, B. (2019). STAVOVI KUPACA O OGLAŠAVANJU BRANDOVA (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:563272

Bušić, Bruno. "STAVOVI KUPACA O OGLAŠAVANJU BRANDOVA." Undergraduate thesis, Polytehnic in Pozega, 2019. https://urn.nsk.hr/urn:nbn:hr:112:563272

Bušić, Bruno. "STAVOVI KUPACA O OGLAŠAVANJU BRANDOVA." Undergraduate thesis, Polytehnic in Pozega, 2019. https://urn.nsk.hr/urn:nbn:hr:112:563272

Bušić, B. (2019). 'STAVOVI KUPACA O OGLAŠAVANJU BRANDOVA', Undergraduate thesis, Polytehnic in Pozega, accessed 22 September 2024, https://urn.nsk.hr/urn:nbn:hr:112:563272

Bušić B. STAVOVI KUPACA O OGLAŠAVANJU BRANDOVA [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2019 [cited 2024 September 22] Available at: https://urn.nsk.hr/urn:nbn:hr:112:563272

B. Bušić, "STAVOVI KUPACA O OGLAŠAVANJU BRANDOVA", Undergraduate thesis, Polytehnic in Pozega, Požega, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:112:563272

Metadata
TitleSTAVOVI KUPACA O OGLAŠAVANJU BRANDOVA
Title (english)CUSTOMER ATTITUDES ABOUT BRAND ADVERTISING
AuthorBruno Bušić
MentorMarko Šostar (mentor)
Committee memberAnton Devčić (predsjednik povjerenstva)
Committee memberMarko Šostar (član povjerenstva)
Committee memberHrvoje Budić (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2019-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj završni rad bavi se teorijskom i praktičnom obradom teme „Stavovi kupaca o oglašavanju brandova.“ Prvenstveno će se definirati pojam oglašavanja te svih potrebnih ulaganja od strane poduzeća kako bi se proveli kvalitetni i uspješni načini pogodnog oglašavanja koji pridonose ostvarenju dobiti. Drugim riječima, u kratkim crtama opisat će se načini oglašavanja, potrebni napori i rizici koji poduzetnik ulaže kako bi na kupca prenesao srž, vrijednost i kvalitetu usluge ili proizvoda. Promoviranjem poduzeće ostvaruje financijske uspjehe te stječe ugled i reputaciju na tržištu. Analiziranjem ankete koja se provela putem društvenih mreža cilj je utvrditi kolika je uloga oglašavanja kroz perspektivu potrošača. Dakle, analizirat će se stavovi kupaca o načinima oglašavanja koja provodi Podravka, koliko to oglašavanje utječe na kupca te da li ono uistinu pospješuje poslovanje tvrtke.
Abstract (english)
This final paper deals with the theoretical and practical processing of the topic "Customer attitudes on brand advertising. In other words, short lines will describe the ways of advertising, the efforts and risks that the entrepreneur invests in order to relocate the core, value and quality of the service or product to the customer. By promoting a company, it achieves financial success and gains its reputation and reputation on the market. Analyzing a survey that has been proved through social networks aims to determine the role of advertising through the consumer perspective. So, you will analyze the customer's way of advertising that drives Podravka, how much the advertising affects the customer, and whether it really enhances the company's business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:563272
Study programmeTitle: Professional study of Commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-07-15 09:16:05