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master's thesis
ULOGA LOGOTIPA U STRATEGIJI UPRAVLJANJA MARKOM
Požega: Polytehnic in Pozega, 2019. urn:nbn:hr:112:075061
Mijatović, Tea
Polytehnic in Pozega
Social department

Institutional repository: Repository of Polytechnic in Pozega

Cite this document

Mijatović, T. (2019). ULOGA LOGOTIPA U STRATEGIJI UPRAVLJANJA MARKOM (Master's thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:075061

Mijatović, Tea. "ULOGA LOGOTIPA U STRATEGIJI UPRAVLJANJA MARKOM." Master's thesis, Polytehnic in Pozega, 2019. https://urn.nsk.hr/urn:nbn:hr:112:075061

Mijatović, Tea. "ULOGA LOGOTIPA U STRATEGIJI UPRAVLJANJA MARKOM." Master's thesis, Polytehnic in Pozega, 2019. https://urn.nsk.hr/urn:nbn:hr:112:075061

Mijatović, T. (2019). 'ULOGA LOGOTIPA U STRATEGIJI UPRAVLJANJA MARKOM', Master's thesis, Polytehnic in Pozega, accessed 11 July 2024, https://urn.nsk.hr/urn:nbn:hr:112:075061

Mijatović T. ULOGA LOGOTIPA U STRATEGIJI UPRAVLJANJA MARKOM [Master's thesis]. Požega: Polytehnic in Pozega; 2019 [cited 2024 July 11] Available at: https://urn.nsk.hr/urn:nbn:hr:112:075061

T. Mijatović, "ULOGA LOGOTIPA U STRATEGIJI UPRAVLJANJA MARKOM", Master's thesis, Polytehnic in Pozega, Požega, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:112:075061

Metadata
TitleULOGA LOGOTIPA U STRATEGIJI UPRAVLJANJA MARKOM
Title (english)LOGO IN BRANDING STRATEGY
AuthorTea Mijatović
MentorBerislav Andrlić (mentor)
Committee memberAnton Devčić (predsjednik povjerenstva)
Committee memberBerislav Andrlić (član povjerenstva)
Committee memberMario Hak (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2019-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj završni rad bavi se teorijskom i praktičnom obradom teme „Uloga logotipa u strategiji upravljanja markom“. Prvenstveno će se definirati pojam marke te njene važnosti upravljanja u elementima identiteta marke. Drugim riječima, u kratkim crtama opisat će se svi elementi identiteta marke, a ponajviše element logotipa, njegovo utjecanje na potrošača, cilj stjecanja ugleda i važnosti na tržištu. Analiziranjem ankete koja se provela putem društvenih mreža, cilj je utvrditi važnost i elemente logotipa u percepciji potrošača, komparacija dva svjetska branda ''Nike'' i ''Adidas'' i usporediti čiji logotip,dizajn, boja i ostali parametri, potiču potrošača na potrošnju.
Abstract (english)
This thesis deals with the theoretical and practical analysis of the subject “Role of the logo in the strategy of brand management”. The main focus of the thesis is to define the notion of a brand and its importance in managing the elements of brand identity. The thesis will briefly describe the elements of brand identity focusing on the logo element, its impact on the consumer and the goal of gaining renown and importance in the market. The aim of the analysis of data from an opinions poll conducted on social networks is to determine the importance and the elements of the logo in the eyes of consumers by comparing two world-renowned brands “Nike” and “Adidas” and determining whose logo, design, color and other parameters stimulates the consumer to purchase the product.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:075061
Study programmeTitle: Specialist professional graduate study of Trade Business
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-27 11:27:19