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undergraduate thesis
E-MARKETING
Požega: Polytehnic in Pozega, 2022. urn:nbn:hr:112:105556
Jažo, Matej
Polytehnic in Pozega
Social department

Institutional repository: Repository of Polytechnic in Pozega

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Jažo, M. (2022). E-MARKETING (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:105556

Jažo, Matej. "E-MARKETING." Undergraduate thesis, Polytehnic in Pozega, 2022. https://urn.nsk.hr/urn:nbn:hr:112:105556

Jažo, Matej. "E-MARKETING." Undergraduate thesis, Polytehnic in Pozega, 2022. https://urn.nsk.hr/urn:nbn:hr:112:105556

Jažo, M. (2022). 'E-MARKETING', Undergraduate thesis, Polytehnic in Pozega, accessed 26 November 2024, https://urn.nsk.hr/urn:nbn:hr:112:105556

Jažo M. E-MARKETING [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2022 [cited 2024 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:112:105556

M. Jažo, "E-MARKETING", Undergraduate thesis, Polytehnic in Pozega, Požega, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:112:105556

Metadata
TitleE-MARKETING
AuthorMatej Jažo
MentorBerislav Andrlić (mentor)
Committee memberMarko Šostar (predsjednik povjerenstva)
Committee memberBerislav Andrlić (član povjerenstva)
Committee memberAnton Devčić (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2022-04-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj ovog završnog rada je na teorijski način prikazati E-marketing, a zatim i na primjeru poduzeća prikazati kako i na koje načine se izvodi marketing. U radu je prikazano razvijanje e-poslovanja i vrste poslovanja te isto tako i razvoj e-marketinga te tehnike e-marketinga na internetu. U današnje vrijeme to je neizostavan dio poslovanja, kako malih tako i velikih poduzeća. Nakon teorijskog dijela rada, na primjeru poduzeća Brižine d.o.o. prikazana je vrsta e-poslovanja koja se koristi, kako se provodi marketing i koje vrste tehnika se koriste te što bi se u budućnosti u poduzeću moglo primijeniti.
Abstract (english)
The aim of this final paper is to present E-marketing in a theoretical way, and then to show how and in what way marketing is performed on the example of a company. The paper presents the development of e-business and types of business, as well as the development of e-marketing and e-marketing techniques on the Internet. Nowadays, it is an indispensable part of the business of both small and large companies. After the theoretical part of the paper, on the example of the company Brižine d.o.o. it shows the type of e-business that is used, how marketing is conducted and what types of techniques are used and what could be applied in the company in the future.
Keywords
Keywords (english)
Languageenglish
URN:NBNurn:nbn:hr:112:105556
Study programmeTitle: Professional study of Commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Embargo expiration date: 2022-10-26
Terms of useLicence In copyright icon
Created on2022-04-26 08:34:09