The final paper analyzes the retail sales of the Croatian Lottery, d.o.o. and the method of comparative analysis is compared with the Lottery of Bosnia and Herzegovina. There are certain similarities and differences between the two lotteries. The similarities are that both lotteries have many different games of chance, continuously invest in the development of new games, and act socially responsible through various forms of socially responsible business, both lotteries work to educate players. The difference is that the Lottery of Bosnia and Herzegovina has Lucky Six and Dog races organized, while in the Croatian Lottery players can pay for the game through HL BOX self-service terminals. Particularly, the Croatian Lottery market d.o.o. over a three-year period (2016, 2017 and 2018). The focus of the final work is on the issue of retail sales of the Croatian Lottery, d.o.o. which includes the same elements as classic retail retailing (from assortment to communication with the market). Particular importance to the retail sale of the Croatian Lottery d.o.o. gives the distribution of the sales network. Hrvatska Lutrija d.o.o. taking particular account of the application of socially responsible organizing.