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undergraduate thesis
PROMOCIJA PUTEM MASOVNIH MEDIJA
Požega: Polytehnic in Pozega, 2020. urn:nbn:hr:112:376292
Kuda, Ljiljana
Polytehnic in Pozega
Social department

Institutional repository: Repository of Polytechnic in Pozega

Cite this document

Kuda, Lj. (2020). PROMOCIJA PUTEM MASOVNIH MEDIJA (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:376292

Kuda, Ljiljana. "PROMOCIJA PUTEM MASOVNIH MEDIJA." Undergraduate thesis, Polytehnic in Pozega, 2020. https://urn.nsk.hr/urn:nbn:hr:112:376292

Kuda, Ljiljana. "PROMOCIJA PUTEM MASOVNIH MEDIJA." Undergraduate thesis, Polytehnic in Pozega, 2020. https://urn.nsk.hr/urn:nbn:hr:112:376292

Kuda, Lj. (2020). 'PROMOCIJA PUTEM MASOVNIH MEDIJA', Undergraduate thesis, Polytehnic in Pozega, accessed 06 November 2024, https://urn.nsk.hr/urn:nbn:hr:112:376292

Kuda Lj. PROMOCIJA PUTEM MASOVNIH MEDIJA [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2020 [cited 2024 November 06] Available at: https://urn.nsk.hr/urn:nbn:hr:112:376292

Lj. Kuda, "PROMOCIJA PUTEM MASOVNIH MEDIJA", Undergraduate thesis, Polytehnic in Pozega, Požega, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:112:376292

Metadata
TitlePROMOCIJA PUTEM MASOVNIH MEDIJA
Title (english)MASS MEDIA PROMOTION
AuthorLjiljana Kuda
MentorBerislav Andrlić (mentor)
Committee memberMarko Šostar (predsjednik povjerenstva)
Committee memberBerislav Andrlić (član povjerenstva)
Committee memberHrvoje Budić (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2020-04-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Da bi poduzeće ostvarilo svoje ciljeve i željenu dobit, vrlo je važno na koji način će nastupiti na tržištu. Zbog stalnih promjena i s obzirom na veliku tržišnu konkurenciju, poduzeće mora koristiti razne alate i tehnike. Promocija putem masovnih medija jedna je od najvažnijih alata poduzeća u marketing komunikaciji u kombinaciji sa ostalim marketinškim aktivnostima. Ona predstavlja jednosmjernu informaciju o proizvodima i uslugama usmjerenu prema tržištu. Podsjeća na njihovo postojanje, imidžu, društvenoj uključenosti i odgovornosti poduzeća. U današnje vrijeme masovni mediji su neizostavna komponenta moderne kulture. Sa razvojem društva i tehnologija su se mijenjali i napredovali. Tradicionalni mediji su polako potisnuti od strane interneta koji je postao jedan od nezaobilaznih kanala komunikacije. Možemo reći da Internet postaje novi vodeći medij u ulozi promocije
Abstract (english)
In order for the company to achieve its goals and the desired profit, it is important how it will perform in the market. Due to constant changes and in view of the great market competition, the company has to use various tools and techniques. Advertising through the mass media is one of the most important tools of a company in marketing communication combined with other marketing strategies. It provides one-way information on products and services geared toward the market. It represents their existence, image, social inclusion and corporate responsibility. Nowadays, mass media are an indispensable component of modern culture. Development of society and technology has encouraged change and progress. The traditional media has been slowly suppressed by the Internet, which has become one of the indispensable channels of communication. We can say that the Internet is becoming the new leading platform in the role of advertisment.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:376292
Study programmeTitle: Professional study of Accounting
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-06-27 11:24:53