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undergraduate thesis
VAŽNOST PROPAGANDE OD USTA DO USTA
Požega: Polytehnic in Pozega, 2022. urn:nbn:hr:112:747270
Fićković, Monika
Polytehnic in Pozega
Social department

Institutional repository: Repository of Polytechnic in Pozega

Cite this document

Fićković, M. (2022). VAŽNOST PROPAGANDE OD USTA DO USTA (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:747270

Fićković, Monika. "VAŽNOST PROPAGANDE OD USTA DO USTA." Undergraduate thesis, Polytehnic in Pozega, 2022. https://urn.nsk.hr/urn:nbn:hr:112:747270

Fićković, Monika. "VAŽNOST PROPAGANDE OD USTA DO USTA." Undergraduate thesis, Polytehnic in Pozega, 2022. https://urn.nsk.hr/urn:nbn:hr:112:747270

Fićković, M. (2022). 'VAŽNOST PROPAGANDE OD USTA DO USTA', Undergraduate thesis, Polytehnic in Pozega, accessed 25 November 2024, https://urn.nsk.hr/urn:nbn:hr:112:747270

Fićković M. VAŽNOST PROPAGANDE OD USTA DO USTA [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2022 [cited 2024 November 25] Available at: https://urn.nsk.hr/urn:nbn:hr:112:747270

M. Fićković, "VAŽNOST PROPAGANDE OD USTA DO USTA", Undergraduate thesis, Polytehnic in Pozega, Požega, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:112:747270

Metadata
TitleVAŽNOST PROPAGANDE OD USTA DO USTA
Title (english)THE IMPORTANCE OF "MOUTH TO MOUTH" PROPAGANDA
AuthorMonika Fićković
MentorMarko Šostar (mentor)
Committee memberHrvoje Budić (predsjednik povjerenstva)
Committee memberMarko Šostar (član povjerenstva)
Committee memberAntun Marinac (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2022-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Propaganda od usta do usta sastavni je dio našeg života, sve više je izraženiji u današnje vrijeme zbog pojave društvenih mreža. Samim time na taj način informacije dolaze brže do potrošača. Potrošači mogu na brži i jednostavniji način doći do željenih informacija o određenom proizvodu ili usluzi. Cilj ovog rada je pojasniti važnost propagande od usta do usta, ali i općenito kako propaganda utječe na odluke kupaca prilikom kupnje. Potrošači sve više vjeruju preporukama drugih osoba i zbog toga se proizvođači trude da se o njihovim proizvodima ili uslugama govori sve najbolje.
Abstract (english)
Word-to-mouth propaganda is an integral part of our lives, it is more and more pronounced nowadays due to the emergence of social networks. On the same way information reaches to consumers faster. Consumers can get the desired information about a specific product or service in a faster and simpler way. The aim of this paper is to clarify the influence of word-to-mouth propaganda, but also in general, the influence of propaganda on customers' decisions when purchasing. Consumers trust the recommendations of other people more and more, and that's why manufacturers try to get the best of their products or services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:747270
Study programmeTitle: Professional study of Accounting
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-18 07:10:17