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undergraduate thesis
ANALIZA FRANŠIZNOG POSLOVANJA
Požega: Polytehnic in Pozega, 2022. urn:nbn:hr:112:147974
Kožul, Valentina
Polytehnic in Pozega
Social department

Institutional repository: Repository of Polytechnic in Pozega

Cite this document

Kožul, V. (2022). ANALIZA FRANŠIZNOG POSLOVANJA (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:147974

Kožul, Valentina. "ANALIZA FRANŠIZNOG POSLOVANJA." Undergraduate thesis, Polytehnic in Pozega, 2022. https://urn.nsk.hr/urn:nbn:hr:112:147974

Kožul, Valentina. "ANALIZA FRANŠIZNOG POSLOVANJA." Undergraduate thesis, Polytehnic in Pozega, 2022. https://urn.nsk.hr/urn:nbn:hr:112:147974

Kožul, V. (2022). 'ANALIZA FRANŠIZNOG POSLOVANJA', Undergraduate thesis, Polytehnic in Pozega, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:112:147974

Kožul V. ANALIZA FRANŠIZNOG POSLOVANJA [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2022 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:112:147974

V. Kožul, "ANALIZA FRANŠIZNOG POSLOVANJA", Undergraduate thesis, Polytehnic in Pozega, Požega, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:112:147974

Metadata
TitleANALIZA FRANŠIZNOG POSLOVANJA
Title (english)ANALYSIS OF FRANCHISING BUSINESS
AuthorValentina Kožul
MentorKatarina Potnik Galić (mentor)
Committee memberKatarina Štavlić (predsjednik povjerenstva)
Committee memberKatarina Potnik Galić (član povjerenstva)
Committee memberMirjana Radman - Funarić (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2022-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Franšizing je sustav temeljen na licenciranju prava na umnožavanje uspješnog poslovnog formata na stranim tržištima. Davatelj franšize primatelju franšize daje isključivu ovlast za distribuciju svojih proizvoda ili usluga u objektima koji su jednako opremljeni i namješteni, kao i pravo korištenja prava intelektualnog vlasništva koje uključuju komercijalne znakove, robne marke, zaštitne znakove i ostalo. Također pruža i priručnik o franšizi te tehničku i komercijalnu podršku za ispravnu distribuciju. Primatelj franšize slijedi upute davatelja franšize u pogledu izgleda, komercijalizacije i korporativnog imidža u ovlaštenim prostorijama.
Abstract (english)
Franchising is a system based on licensing the right to reproduce a successful business format in foreign markets. The franchisor grants the franchisee the exclusive authority to distribute its products or services in facilities that are equally equipped and furnished, as well as the right to use intellectual property rights that include commercial signs, trademarks, trademarks and others. It also provides a franchise manual and technical and commercial support for proper distribution. The franchisee follows the franchisor's instructions regarding the appearance, commercialization and corporate image of the authorized premises.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:147974
Study programmeTitle: Professional study of Accounting
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-21 07:08:41