prikaz prve stranice dokumenta PRIMJENA LINEARNOG PROGRAMIRANJA NA IZBOR MEDIJA ZA OGLAŠAVANJE
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master's thesis
PRIMJENA LINEARNOG PROGRAMIRANJA NA IZBOR MEDIJA ZA OGLAŠAVANJE
Požega: Polytehnic in Pozega, 2015. urn:nbn:hr:112:702842
Kerepčić, Marica
Polytehnic in Pozega
Social department

Institutional repository: Repository of Polytechnic in Pozega

Cite this document

Kerepčić, M. (2015). PRIMJENA LINEARNOG PROGRAMIRANJA NA IZBOR MEDIJA ZA OGLAŠAVANJE (Master's thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:702842

Kerepčić, Marica. "PRIMJENA LINEARNOG PROGRAMIRANJA NA IZBOR MEDIJA ZA OGLAŠAVANJE." Master's thesis, Polytehnic in Pozega, 2015. https://urn.nsk.hr/urn:nbn:hr:112:702842

Kerepčić, Marica. "PRIMJENA LINEARNOG PROGRAMIRANJA NA IZBOR MEDIJA ZA OGLAŠAVANJE." Master's thesis, Polytehnic in Pozega, 2015. https://urn.nsk.hr/urn:nbn:hr:112:702842

Kerepčić, M. (2015). 'PRIMJENA LINEARNOG PROGRAMIRANJA NA IZBOR MEDIJA ZA OGLAŠAVANJE', Master's thesis, Polytehnic in Pozega, accessed 11 July 2024, https://urn.nsk.hr/urn:nbn:hr:112:702842

Kerepčić M. PRIMJENA LINEARNOG PROGRAMIRANJA NA IZBOR MEDIJA ZA OGLAŠAVANJE [Master's thesis]. Požega: Polytehnic in Pozega; 2015 [cited 2024 July 11] Available at: https://urn.nsk.hr/urn:nbn:hr:112:702842

M. Kerepčić, "PRIMJENA LINEARNOG PROGRAMIRANJA NA IZBOR MEDIJA ZA OGLAŠAVANJE", Master's thesis, Polytehnic in Pozega, Požega, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:112:702842

Metadata
TitlePRIMJENA LINEARNOG PROGRAMIRANJA NA IZBOR MEDIJA ZA OGLAŠAVANJE
Title (english)APPLICATION OF LINEAR PROGRAMMING ON THE CHOICE OF ADVERTISING MEDIA
AuthorMarica Kerepčić
MentorBojan Kovačić (mentor)
Committee memberBojan Radišić
Committee memberBojan Kovačić
Committee memberKristian Đokić
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2015-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Quantitative Economics
Abstract
Ovaj rad ukazuje na moguća rješenja nekoliko problemskih zadataka linearnoga programiranja koja se odnose na problem izbora medija za oglašavanje. Rad je izrađen u nekoliko cjelina. U uvodu su opisana osnovna načela linearnoga programiranja i njihova primjena. Objašnjene su osnovne funkcije i način rada s programom Linear Program Solver. Navedeni su tipični primjeri linearnoga programiranja u rješavanju problema na izbor medija za oglašavanje, te opisano njihovo detaljno rješavanje pomoću računalnoga programa Linear Program Solver. U pogodno odabranim primjerima prikazano je rješavanje odabranih problemskih zadataka s objašnjenjem dobivenih rezultata. Izvršena je analiza osjetljivosti rješenja dodavanjem novih početnih uvjeta. Izabranim zadatcima se pokušava prikazati računanje na primjerima maksimiziranja koristi i minimiziranja troškova uz zadane uvjete. Na kraju je dan osvrt na diplomski rad u cjelini.
Abstract (english)
This thesis indicates some possible solutions of some problematic tasks of the linear programming, referring to the problem of choosing an advertising media. The thesis consists of several units. The basic principle of the linear programming and its application are described in the introduction. There are also the basic functions and mode in the Linear Program Solver explained. Typical examples of the linear programming of solving the problems in choice of an advertising media are listed, and their detailed solving with help of the PC-program Linear Program Solver is described too. Some suitably chosen examples show the solving of chosen problematic tasks, and the obtained results are explained. The analysis of the sensitivity of the solution is accomplished by adding new starting conditions. With this chosen tasks the intention was to show the calculation on examples of maximizing the benefits and minimizing the expenses within the given conditions. At the end there is review of the whole thesis.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:702842
Study programmeTitle: Specialist professional graduate study of Trade Business
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2015-10-14 10:14:13