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undergraduate thesis
SPECIFIČNOSTI MARKETING MENADŽMENTA
Požega: Polytehnic in Pozega, 2021. urn:nbn:hr:112:940598
Novak, Marija
Polytehnic in Pozega
Social department

Institutional repository: Repository of Polytechnic in Pozega

Cite this document

Novak, M. (2021). SPECIFIČNOSTI MARKETING MENADŽMENTA (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:940598

Novak, Marija. "SPECIFIČNOSTI MARKETING MENADŽMENTA." Undergraduate thesis, Polytehnic in Pozega, 2021. https://urn.nsk.hr/urn:nbn:hr:112:940598

Novak, Marija. "SPECIFIČNOSTI MARKETING MENADŽMENTA." Undergraduate thesis, Polytehnic in Pozega, 2021. https://urn.nsk.hr/urn:nbn:hr:112:940598

Novak, M. (2021). 'SPECIFIČNOSTI MARKETING MENADŽMENTA', Undergraduate thesis, Polytehnic in Pozega, accessed 21 June 2024, https://urn.nsk.hr/urn:nbn:hr:112:940598

Novak M. SPECIFIČNOSTI MARKETING MENADŽMENTA [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2021 [cited 2024 June 21] Available at: https://urn.nsk.hr/urn:nbn:hr:112:940598

M. Novak, "SPECIFIČNOSTI MARKETING MENADŽMENTA", Undergraduate thesis, Polytehnic in Pozega, Požega, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:112:940598

Metadata
TitleSPECIFIČNOSTI MARKETING MENADŽMENTA
Title (english)SPECIFICS OF MARKETING MANAGEMENT
AuthorMarija Novak
MentorBerislav Andrlić (mentor)
Committee memberHrvoje Budić (predsjednik povjerenstva)
Committee memberBerislav Andrlić (član povjerenstva)
Committee memberMarko Šostar (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2021-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Predmet ovoga rada je specifičnosti marketing menadžmenta a cilj rada je analizirati značenje marketinga u današnjem poslovanju organizacija za opstanak na konkurentnom i turbulentnom tržištu. U radu se daje prikaz organizacije marketinga Podravke. Kroz primjer Podravke, kao lidera na domaćem i svjetskom tržištu u proizvodnji i prodaje hrane, može se vidjeti kako uspješno implementirati proizvode te se prilagođavati zahtjevima kupaca, dopirati do svijesti kupaca i uspješno izgraditi brend.
Abstract (english)
The subject of this work is the specifics of marketing management, and the aim of the work is to analyze the meaning of marketing in today's business of organizations for survival in the competitive i turbulent market. The paper presents the marketing organization of Podravka. Through an example Podravka, as a leader on the domestic and world market in the production and sale of food, can to see how to successfully implement products and adapt to customer requirements, reach out to customer awareness and successfully build a brand.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:940598
Study programmeTitle: Professional study of Accounting
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-12-06 09:28:28