prikaz prve stranice dokumenta STATUSNI SIMBOL MARKE PROIZVODA
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undergraduate thesis
STATUSNI SIMBOL MARKE PROIZVODA
Požega: Polytehnic in Pozega, 2017. urn:nbn:hr:112:107835
Fofić, Valentina
Polytehnic in Pozega
Social department

Institutional repository: Repository of Polytechnic in Pozega

Cite this document

Fofić, V. (2017). STATUSNI SIMBOL MARKE PROIZVODA (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:107835

Fofić, Valentina. "STATUSNI SIMBOL MARKE PROIZVODA." Undergraduate thesis, Polytehnic in Pozega, 2017. https://urn.nsk.hr/urn:nbn:hr:112:107835

Fofić, Valentina. "STATUSNI SIMBOL MARKE PROIZVODA." Undergraduate thesis, Polytehnic in Pozega, 2017. https://urn.nsk.hr/urn:nbn:hr:112:107835

Fofić, V. (2017). 'STATUSNI SIMBOL MARKE PROIZVODA', Undergraduate thesis, Polytehnic in Pozega, accessed 06 November 2024, https://urn.nsk.hr/urn:nbn:hr:112:107835

Fofić V. STATUSNI SIMBOL MARKE PROIZVODA [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2017 [cited 2024 November 06] Available at: https://urn.nsk.hr/urn:nbn:hr:112:107835

V. Fofić, "STATUSNI SIMBOL MARKE PROIZVODA", Undergraduate thesis, Polytehnic in Pozega, Požega, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:112:107835

Metadata
TitleSTATUSNI SIMBOL MARKE PROIZVODA
Title (english)STATUS SYMBOL OF BRAND
AuthorValentina Fofić
MentorMarko Šostar (mentor)
Committee memberBerislav Andrlić (predsjednik povjerenstva)
Committee memberMarko Šostar (član povjerenstva)
Committee memberAnton Devčić (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2017-02-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj ovog završnog rada je pojasniti status simbola marke proizvoda, koristeći se konkretnim primjerom neke poznate marke. U ovom radu riječ je o poznatoj, domaćoj marki Cedevita. Cilj je definirati pojam marke proizvoda i njeno značenje za ostvarivanje njihove tržišne vrijednosti. Kako bi se određene tvrdnje dokazale, provedeno će biti istraživanje tržišta. Metoda kojom će se koristiti je anketa, provedena između potrošača različitih dobnih skupina, interesa i obrazovanja. Zadatak je saznati njihovo mišljenje o tome što im je bitno pri kupnji proizvoda, gledaju li da to uvijek bude markirani proizvod ili se zadovolje zamjenskim. Anketa je provedena na uzorku od sedamdeset i jednog ispitanika.
Abstract (english)
he task of this paper is to explain the status of brands by using concretely example of some famous brand. In this case, it is about one famous, local brand Cedevita. The task is to define the term brand and its meaning for achieving their market value. To make certian allegation proven, market research will be caried out. Method that will be used is questionnarie. It will be caried out between consumers of different age groups, different interests groups and different education. The main task is to find out their opinion about what is important to them when buying products, are they looking for some brands or they are satisfied with the replacement product. The questionnaire was conducted od the sample of seventy-one respondents
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:107835
Study programmeTitle: Professional study of Accounting
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-02-28 12:50:11