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undergraduate thesis
DISTRIBUCIJA KAO ELEMENT MARKETINŠKOG MIKSA
Požega: Polytehnic in Pozega, 2017. urn:nbn:hr:112:162576
Ciprić, Marko
Polytehnic in Pozega
Social department

Institutional repository: Repository of Polytechnic in Pozega

Cite this document

Ciprić, M. (2017). DISTRIBUCIJA KAO ELEMENT MARKETINŠKOG MIKSA (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:162576

Ciprić, Marko. "DISTRIBUCIJA KAO ELEMENT MARKETINŠKOG MIKSA." Undergraduate thesis, Polytehnic in Pozega, 2017. https://urn.nsk.hr/urn:nbn:hr:112:162576

Ciprić, Marko. "DISTRIBUCIJA KAO ELEMENT MARKETINŠKOG MIKSA." Undergraduate thesis, Polytehnic in Pozega, 2017. https://urn.nsk.hr/urn:nbn:hr:112:162576

Ciprić, M. (2017). 'DISTRIBUCIJA KAO ELEMENT MARKETINŠKOG MIKSA', Undergraduate thesis, Polytehnic in Pozega, accessed 04 January 2025, https://urn.nsk.hr/urn:nbn:hr:112:162576

Ciprić M. DISTRIBUCIJA KAO ELEMENT MARKETINŠKOG MIKSA [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2017 [cited 2025 January 04] Available at: https://urn.nsk.hr/urn:nbn:hr:112:162576

M. Ciprić, "DISTRIBUCIJA KAO ELEMENT MARKETINŠKOG MIKSA", Undergraduate thesis, Polytehnic in Pozega, Požega, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:112:162576

Metadata
TitleDISTRIBUCIJA KAO ELEMENT MARKETINŠKOG MIKSA
Title (english)DISTRIBUTION AS A PART OF MARKETING MIX
AuthorMarko Ciprić
MentorBerislav Andrlić (mentor)
Committee memberMarko Šostar (predsjednik povjerenstva)
Committee memberBerislav Andrlić (član povjerenstva)
Committee memberHrvoje Budić (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2017-05-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema završnog rada je: Distribucija kao element marketinškog miksa. Prije same obrade teme na praktičnom primjeru, odrađen je teorijski aspekt vezan uz navedeno područje. Zadaća rada je objasniti što je to distribucija, odnosno definirati koja je njezina uloga u marketing miksu uz poseban naglasak na distribuciju putem interneta. Glavni cilj rada je obraditi osnovne pojmove kao što su kanali distribucije, fizička distribucija, distribucijska mreža te pojasniti distribuciju putem interneta. Na praktičnom primjeru distribucije video sadržaja putem interneta, analizirani su načini i učinak distribucije video sadržaja putem Pickbox-a.
Abstract (english)
The subject of this thesis is " Distribution as a part of marketing mix ". Before this subject was examined in a practical example, one had to work on the theoretical aspect of it. The main goal was explain distribution and define the role of distribution as a part of marketing mix with all closely related concepts such as distribution channels, physical distribution, distribution network and to clarify the distribution of products via the Internet. Internet distribution were analysed in a practical sense, as the distribution of video content through Pickbox.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:162576
Study programmeTitle: Professional study of Accounting
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-05-24 07:07:34