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master's thesis
STRATEŠKO UPRAVLJANJE MARKAMA U RURALNOM TURIZMU
Požega: Polytehnic in Pozega, 2015. urn:nbn:hr:112:328476
Budimlić, Ena
Polytehnic in Pozega
Social department

Institutional repository: Repository of Polytechnic in Pozega

Cite this document

Budimlić, E. (2015). STRATEŠKO UPRAVLJANJE MARKAMA U RURALNOM TURIZMU (Master's thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:328476

Budimlić, Ena. "STRATEŠKO UPRAVLJANJE MARKAMA U RURALNOM TURIZMU." Master's thesis, Polytehnic in Pozega, 2015. https://urn.nsk.hr/urn:nbn:hr:112:328476

Budimlić, Ena. "STRATEŠKO UPRAVLJANJE MARKAMA U RURALNOM TURIZMU." Master's thesis, Polytehnic in Pozega, 2015. https://urn.nsk.hr/urn:nbn:hr:112:328476

Budimlić, E. (2015). 'STRATEŠKO UPRAVLJANJE MARKAMA U RURALNOM TURIZMU', Master's thesis, Polytehnic in Pozega, accessed 25 November 2024, https://urn.nsk.hr/urn:nbn:hr:112:328476

Budimlić E. STRATEŠKO UPRAVLJANJE MARKAMA U RURALNOM TURIZMU [Master's thesis]. Požega: Polytehnic in Pozega; 2015 [cited 2024 November 25] Available at: https://urn.nsk.hr/urn:nbn:hr:112:328476

E. Budimlić, "STRATEŠKO UPRAVLJANJE MARKAMA U RURALNOM TURIZMU", Master's thesis, Polytehnic in Pozega, Požega, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:112:328476

Metadata
TitleSTRATEŠKO UPRAVLJANJE MARKAMA U RURALNOM TURIZMU
Title (english)BRAND MANAGEMENT IN RURAL TOURISM
AuthorEna Budimlić
MentorBerislav Andrlić (mentor)
Committee memberAntun Marinac
Committee memberBerislav Andrlić
Committee memberSiniša Kuzmanović
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2015-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Ruralni turizam je pojam koji obuhvaća sve turističke usluge/aktivnosti/vidove turizma unutar ruralni područja uključujući npr. lovni, ribolovni, turizam u parkovima prirode, zimski, seoski, zdravstveni, kulturni itd. Ruralni turizam nije nuţno dopunska djelatnost na svojem gospodarstvu kojom se stvara dodatni prihod, već moţe biti i profesionalna djelatnost. Razvojna rješenja treba traţiti u implementaciji adekvatnog modela upravljanja ovim, vrlo osjetljivim područjem društvenog i ekonomskog razvoja te njegovom kvalitetnom organizacijom na svim razinama. Ovaj rad ukazuje na osnovne probleme u području strateškog razvoja ruralnog turizma, a ujedno predstavlja i pokušaj da se prikaţu smjernice na koji način donijeti strateški plan njegovog razvoja, uspješno ga implementirati i pratiti njegovu realizaciju. Rad je utemeljen na hrvatskoj praksi i iskustvima u ruralnom turizmu. Cilj ovog rada je kvalitativnim i kvantitativnim analizama utvrditi potencijal atraktivnosti za pojedine oblike ruralnog turizma u Slavoniji i Baranji. U radu su korišteni podaci dubinskog intervjua provedenog u sklopu izrade diplomskog rada. Anketno ispitivanje odnosilo se na stavove i mišljenje stručnih osoba i posjetitelja o analizi marke izabranih ruralnih turizama u Slavoniji i Baranji.
Abstract (english)
Rural tourism is a term that includes all tourist services/activities/ aspects of tourism in the rurala reasin cluding for example, hunting, fishing, tourismin nature parks, winter, rural, health, cultural, etc. Rural tourism is not necessarily additional activity on thee tate which generates additional revenue, it can be a professional activity. Development solutions should be sought in the implementation of an adequate model of managing this very sensitive area of social and economic development and its quality organization on at all levels. This paper highlights the basic problems in the field of strategic development of rural tourism, and also an attempt to present the guidelines on how to bring a strategic plan for its development, successfully implement it and to monitor its implementation. The work is based on the Croatian practice and experience in rural tourism. The aim of his study is to determine the potential attractiveness for certain forms of rural tourism in Slavonia and Baranja by qualitative and quantitative analysis. We have used the dana of in-depth intervju conducted as part of graduate work. The survey refers to the attitudes and opinions of experts on the analysis of selected brand of rural tourism in Slavonia and Baranja.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:328476
Study programmeTitle: Specialist professional graduate study of Trade Business
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2015-12-13 13:20:39