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master's thesis
MALOPRODAJA BIJELE TEHNIKE
Požega: Polytehnic in Pozega, 2017. urn:nbn:hr:112:123974
Antolović, Zvonimir
Polytehnic in Pozega
Social department

Institutional repository: Repository of Polytechnic in Pozega

Cite this document

Antolović, Z. (2017). MALOPRODAJA BIJELE TEHNIKE (Master's thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:123974

Antolović, Zvonimir. "MALOPRODAJA BIJELE TEHNIKE." Master's thesis, Polytehnic in Pozega, 2017. https://urn.nsk.hr/urn:nbn:hr:112:123974

Antolović, Zvonimir. "MALOPRODAJA BIJELE TEHNIKE." Master's thesis, Polytehnic in Pozega, 2017. https://urn.nsk.hr/urn:nbn:hr:112:123974

Antolović, Z. (2017). 'MALOPRODAJA BIJELE TEHNIKE', Master's thesis, Polytehnic in Pozega, accessed 21 June 2024, https://urn.nsk.hr/urn:nbn:hr:112:123974

Antolović Z. MALOPRODAJA BIJELE TEHNIKE [Master's thesis]. Požega: Polytehnic in Pozega; 2017 [cited 2024 June 21] Available at: https://urn.nsk.hr/urn:nbn:hr:112:123974

Z. Antolović, "MALOPRODAJA BIJELE TEHNIKE", Master's thesis, Polytehnic in Pozega, Požega, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:112:123974

Metadata
TitleMALOPRODAJA BIJELE TEHNIKE
Title (english)RETAIL WHITE TECHNIQUES
AuthorZvonimir Antolović
MentorAntun Marinac (mentor)
Committee memberKarolina Štefanac (predsjednik povjerenstva)
Committee memberAntun Marinac (član povjerenstva)
Committee memberMario Hak (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2017-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
U sklopu ovoga rada biti će objašnjena tema – Maloprodaja bijele tehnike. Poradi što boljeg razumijevanja maloprodaje bijele tehnike, u prvom koraku potrebno je razjasniti trgovinu kao važnu kariku gospodarskog razvoja društva. Pošto maloprodaja bijele tehnike uvelike ovisi o platežnoj moći društva, tako će i se i u većoj ili manjoj mjeri razvijati trgovački centri ili trgovine koje će razvijati i poboljšavati svoju ponudu, ako platežna moć društva bude rasla. Ako se dogodi suprotno dolazi do smanjenja ponude za krajnje korisnike. U ovom radu je opisana trgovina na malo u 2016. godini, s posebnim naglaskom na trgovinu u Republici Hrvatskoj, te su analizirane marke koje u svojoj ponudi nude bijelu tehniku, uz razna jamstva i akcije, kako bi privukle što veći broj kupaca.
Abstract (english)
Within this paper will be explained the subject - Retail White Techniques. For a better understanding of white goods retailing, in the first step it is necessary to clarify trade as an important link to the economic development of society. Since white goods retailing largely depends on the payment power of society, so will the development of shopping centers or shops that will develop and improve their offer even more or less, if the companionship power of the company has grown. If it does the opposite, there is a reduction in the bid for end users. This paper describes retail trade in the year 2016, with particular emphasis on trade in the Republic of Croatia, and analyzed the brands that offer its offer in white technique, with various guarantees and actions, to attract as many customers as possible.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:123974
Study programmeTitle: Specialist professional graduate study of Trade Business
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-06 06:52:20