Economic advertising is one of the most used promotional activities. It's directed to the mass auditoriums and it can involve a large number of people at the moment. Economic advertising can be a very efficient way of informing and consumer persuasion. Advertising message is every information intended to consumers through the medium of economic advertising. Consumers are judging and making decisions based on the meaning given by the symbols in the message. Advertising message has three types of elements, they are protective, offensive and identificational, every element has an important role and affects the consumer as a recipient of the message. In the holders of economic advertising are included advertising constants, the media of economic advertising and the means of economic advertising. Music as a protective element has an important role in completing a picture or experience of any product or service. Music can manage feelings, create an atmosphere and consolidate impressions that are easily projected on the product or service and the desire to purchase the product and ultimately affect the customer's satisfaction.