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EXPERIENCES OF APPS USAGE IN WINE MARKETING
In: INTERNATIONAL CONFERENCE “VALLIS AUREA”. Požega: 2014. pp. 7-11. urn:nbn:hr:112:801471
Andrlić, Berislav; Del Vechio, Manuel

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Andrlić, B. & Del Vechio, M. (2014). EXPERIENCES OF APPS USAGE IN WINE MARKETING. INTERNATIONAL CONFERENCE “VALLIS AUREA” (pp. 7-11). Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:801471

Andrlić, Berislav and Manuel Del Vechio. "EXPERIENCES OF APPS USAGE IN WINE MARKETING." INTERNATIONAL CONFERENCE “VALLIS AUREA”, 2014, pp. 7-11. https://urn.nsk.hr/urn:nbn:hr:112:801471

Andrlić, Berislav and Manuel Del Vechio. "EXPERIENCES OF APPS USAGE IN WINE MARKETING." In INTERNATIONAL CONFERENCE “VALLIS AUREA”, 7-11. 2014. Accessed 2024 November 29. https://urn.nsk.hr/urn:nbn:hr:112:801471

Andrlić, B. and Del Vechio, M. (2014) 'EXPERIENCES OF APPS USAGE IN WINE MARKETING', INTERNATIONAL CONFERENCE “VALLIS AUREA”, pp. 7-11. Available at: https://urn.nsk.hr/urn:nbn:hr:112:801471 (Accessed 29 November 2024)

Andrlić B, Del Vechio M. EXPERIENCES OF APPS USAGE IN WINE MARKETING. INTERNATIONAL CONFERENCE “VALLIS AUREA”. 2014. Pp. 7-11. [cited 2024 November 29] Available at: https://urn.nsk.hr/urn:nbn:hr:112:801471

B. Andrlić and M. Del Vechio, "EXPERIENCES OF APPS USAGE IN WINE MARKETING", INTERNATIONAL CONFERENCE “VALLIS AUREA” 2014. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:112:801471 [Accessed: 29 November 2024]

Metadata
Title (english)EXPERIENCES OF APPS USAGE IN WINE MARKETING
Title (croatian)ISKUSTVA PRIMJENE MOBILNIH APLIKACIJA U MARKETINGU VINA
AuthorBerislav Andrlić
AuthorManuel Del Vechio
Author's institutionPolytehnic in Pozega
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
This preliminary study brings theoretical and practical comparative analysis of the mobile marketing in wine tourism. It was seen growth in the number of users of mobile applications in tourism, which brings numerous advantages in wine marketing by Croatian managers. This paper analyzes the functions of the world's leading application for a wine that can be put into operation the development of Croatian tourism market and branding Croatia as wine region.
Abstract (croatian)
Ova preliminarna studija donosi teoretsku i praktičnu komparativnu analizu mobilnog tržišta sa tržištem vina. Uviđa se trend rasta broja korisnika mobilnih aplikacija u turizmu, što donosi brojne prednosti u marketingu vina i kod hrvatskih menadžera. U radu se analiziraju funkcije vodećih svjetskih aplikacija za vino koje se mogu staviti u funkciju razvoja hrvatskog turističkog tržišta i brendiranja Republike Hrvatske kao vinske regije.
Keywords (english)
Keywords (croatian)
Languageenglish
Publication typeProfessional paper - Professional paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication titleINTERNATIONAL CONFERENCE “VALLIS AUREA”
Edition2014
Numberingvol. 4, pp. 7-11
p-ISSN1847-8204
URN:NBNurn:nbn:hr:112:801471
Publication2014-09
ConferenceTitle: 4TH INTERNATIONAL CONFERENCE “VALLIS AUREA” 2014
Location: Požega, Croatia
Start date: 2014-09-18
End date: 2014-09-20
Assembly type: Lecture
Type of resourceText
Publishing placePožega
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-05-16 08:16:17