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PRIMJENA NOVIH TEHNOLOGIJA U PRODAJNIM PROCESIMA
Požega: Polytehnic in Pozega, 2016. urn:nbn:hr:112:790117
Kovačević, Danijela
Polytehnic in Pozega

Institutional repository: Repository of Polytechnic in Pozega

Cite this document

Kovačević, D. (2016). PRIMJENA NOVIH TEHNOLOGIJA U PRODAJNIM PROCESIMA (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:790117

Kovačević, Danijela. "PRIMJENA NOVIH TEHNOLOGIJA U PRODAJNIM PROCESIMA." Undergraduate thesis, Polytehnic in Pozega, 2016. https://urn.nsk.hr/urn:nbn:hr:112:790117

Kovačević, Danijela. "PRIMJENA NOVIH TEHNOLOGIJA U PRODAJNIM PROCESIMA." Undergraduate thesis, Polytehnic in Pozega, 2016. https://urn.nsk.hr/urn:nbn:hr:112:790117

Kovačević, D. (2016). 'PRIMJENA NOVIH TEHNOLOGIJA U PRODAJNIM PROCESIMA', Undergraduate thesis, Polytehnic in Pozega, accessed 30 December 2024, https://urn.nsk.hr/urn:nbn:hr:112:790117

Kovačević D. PRIMJENA NOVIH TEHNOLOGIJA U PRODAJNIM PROCESIMA [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2016 [cited 2024 December 30] Available at: https://urn.nsk.hr/urn:nbn:hr:112:790117

D. Kovačević, "PRIMJENA NOVIH TEHNOLOGIJA U PRODAJNIM PROCESIMA", Undergraduate thesis, Polytehnic in Pozega, Požega, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:112:790117

Metadata
TitlePRIMJENA NOVIH TEHNOLOGIJA U PRODAJNIM PROCESIMA
Title (english)APPLICATION OF NEW TECHNOLOGIES IN THE SALES PROCESS
AuthorDanijela Kovačević
MentorKatarina Štavlić (mentor)
Committee memberMirjana Radman - Funarić
Committee memberKatarina Štavlić
Committee memberHrvoje Budić
GranterPolytehnic in Pozega
Požega
Defense date and country2016-02-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Nove tehnologije u prodajnim procesima neprestano susrećemo u svakodnevnom životu. Klasičnu prodaju polako zamjenjuju nove tehnologije, iako je ljudski faktor i dalje presudan u prodajnom procesu. Pomoću novih tehnologija, uštedom vremena i novca kupci lakše dolaze do željenog proizvoda. Internet prodaja zauzima važno mjesto u novim prodajnim procesima, nasuprot tome TV prodaja je kao nova tehnologija brzo potisnuta u drugi plan. Online oglašavanje brže i efektivnije dopire do kupca, a prodavatelju vraća brzu povratnu informaciju o zadovoljstvu kupnje. Mobilne aplikacije omogućuju laganu i jednostavnu kupovinu bilo kad i bilo gdje. U Republici Hrvatskoj nove tehnologije u prodajnim procesima još nisu zastupljene u mjeri koja bi zadovoljila potrebe kupaca, što se zaključilo empirijskim istraživanjem. Kupci su zainteresirani za nove tehnologije, rado ih koriste u svakodnevnom životu, posebno ispitanici mlađe životne dobi.
Abstract (english)
In everyday life we constantly get in touch with new technologies in marketing processes. New technologies slowly take place of classical marketing although human factor is still decisive in marketing processes. With the help of new technologies, saving time and money buyers get to the wanted product faster. Internet market takes an important place in marketing processes, opposite to it is TV market which is now lowered on the second place. Online advertising gets faster and more effectively to the buyers and the evaluation of the product gets back faster to the seller. Phone apps allow easy and simple purchases at every time and wherever you are. In Croatia there aren’t that many new technologies that would satisfy the buyers which was concluded with empirical research. Buyers are interested in new technologies, they gladly use it in everyday life especially subjects of younger age.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:790117
Study programmeTitle: Professional study of Commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-02-24 09:49:38