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undergraduate thesis
POMOĆNA OGLAŠIVAČKA SREDSTVA
Požega: Polytehnic in Pozega, 2018. urn:nbn:hr:112:302169
Ivandić, Dragana
Polytehnic in Pozega
Social department

Institutional repository: Repository of Polytechnic in Pozega

Cite this document

Ivandić, D. (2018). POMOĆNA OGLAŠIVAČKA SREDSTVA (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:302169

Ivandić, Dragana. "POMOĆNA OGLAŠIVAČKA SREDSTVA." Undergraduate thesis, Polytehnic in Pozega, 2018. https://urn.nsk.hr/urn:nbn:hr:112:302169

Ivandić, Dragana. "POMOĆNA OGLAŠIVAČKA SREDSTVA." Undergraduate thesis, Polytehnic in Pozega, 2018. https://urn.nsk.hr/urn:nbn:hr:112:302169

Ivandić, D. (2018). 'POMOĆNA OGLAŠIVAČKA SREDSTVA', Undergraduate thesis, Polytehnic in Pozega, accessed 29 November 2024, https://urn.nsk.hr/urn:nbn:hr:112:302169

Ivandić D. POMOĆNA OGLAŠIVAČKA SREDSTVA [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2018 [cited 2024 November 29] Available at: https://urn.nsk.hr/urn:nbn:hr:112:302169

D. Ivandić, "POMOĆNA OGLAŠIVAČKA SREDSTVA", Undergraduate thesis, Polytehnic in Pozega, Požega, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:112:302169

Metadata
TitlePOMOĆNA OGLAŠIVAČKA SREDSTVA
Title (english)ADDITIONAL ADVERTISING MODELS
AuthorDragana Ivandić
MentorBerislav Andrlić (mentor)
Committee memberBojan Radišić (predsjednik povjerenstva)
Committee memberBerislav Andrlić (član povjerenstva)
Committee memberHrvoje Budić (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2018-06-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Iako je oglašavanje je jedan od najstarijih načina oglašavanja on je sve do danas prisutan segment koji se i dalje koristi. Oglašavanjem, oglašavatelj želi prezentirati svoj proizvod ili uslugu ciljnoj skupini. Postoje razna pomoćna oglašavačka sredstva kao što su panoi, paneli, posteri, specijalna oglašavanja, oglašavanja u zatvorenim prostorima. Takva oglašavanja su najjeftinija samim oglašivačima, a sigurni su da će biti uočljivi. Napretkom tehnologije i inovacija oglašavanje je puno zanimljivije jer se upotrebljavaju animacije, maskote, hodajuće reklame i mogu komunicirati s potrošačima „oči u oči“. Sve prisutniji je i gerila marketing koji ne zahtijeva prevelike troškove ulaganja, točnije to su minimalni troškovi ulaganja. Jedino što gerilski marketing zahtjeva je to da kampanje moraju biti originalne, kreativne i specifične kako bi ostali primijećeni i ostavili što bolji utjecaj.
Abstract (english)
Even though being the oldest of advertising, advertisements have been present to this day and still actively used. With advertisement, advertisers want to present their product or service to a specific target group. There are all sorts of adveritsements available today like panels, billboards, posters, special, ads and closed space ads with these being the cheapest and most noticable. With advancements and inovation in technology advertisements are becoming more interesting than ever. Advertisers use computer animations, mascots and “walking” ads to help them comunicate “eye to eye” with consumers. One special kind of advertising is Guerilla marketing. Guerilla marketing is a low cost way of advertising that requires advertisements to be original, creative and to target specific areas of interest to be more apealing and noticable to consumers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:302169
Study programmeTitle: Professional study of Commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-06-26 08:10:17