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master's thesis
GERILA MARKETING KAO DIO MARKETINŠKE KOMUNIKACIJE
Šibenik: Polytechnic of Sibenik, 2018. urn:nbn:hr:143:190325
Klarić, Marija
Šibenik University of Applied Sciences
Management

Institutional repository: VUS REPOSITORY

Cite this document

Klarić, M. (2018). GERILA MARKETING KAO DIO MARKETINŠKE KOMUNIKACIJE (Master's thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:190325

Klarić, Marija. "GERILA MARKETING KAO DIO MARKETINŠKE KOMUNIKACIJE." Master's thesis, Šibenik University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:143:190325

Klarić, Marija. "GERILA MARKETING KAO DIO MARKETINŠKE KOMUNIKACIJE." Master's thesis, Šibenik University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:143:190325

Klarić, M. (2018). 'GERILA MARKETING KAO DIO MARKETINŠKE KOMUNIKACIJE', Master's thesis, Šibenik University of Applied Sciences, accessed 08 January 2025, https://urn.nsk.hr/urn:nbn:hr:143:190325

Klarić M. GERILA MARKETING KAO DIO MARKETINŠKE KOMUNIKACIJE [Master's thesis]. Šibenik: Šibenik University of Applied Sciences; 2018 [cited 2025 January 08] Available at: https://urn.nsk.hr/urn:nbn:hr:143:190325

M. Klarić, "GERILA MARKETING KAO DIO MARKETINŠKE KOMUNIKACIJE", Master's thesis, Šibenik University of Applied Sciences, Šibenik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:143:190325

Metadata
TitleGERILA MARKETING KAO DIO MARKETINŠKE KOMUNIKACIJE
Title (english)GUERILLA MARKETING AS A PART OF MARKETING COMMUNICATIONS
AuthorMarija Klarić
MentorJelena Šišara (mentor)
Committee memberNikolina Gaćina (predsjednik povjerenstva)
Committee memberJasmina Sladoljev (član povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2018-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Gerila marketing je pojam koji oznaĉava inovativan koncept primjene marketinga u poslovanju, a sam je koncept zamišljen kao sredstvo posredstvom kojeg su mala i srednja poduzeća u prilici uspješno se oglašavati, unatoĉ ograniĉenim financijskim resursima. Preduvjet uspješne marketinške strategije je osluškivanje potreba potrošaĉa i kreativno promišljanje i primjena inovativnih marketinških alata. Krajnji rezultat uspješne strategije je stvaranje ĉvrstih odnosa s potrošaĉima koji tada bivaju prenositelji oglasa. Rapidni razvoj tehnologije i pojava društvenih mreža omogućili su dvosmjernu komunikaciju koja potiĉe osjećaj povjerenja u pojedinu marku
Abstract (english)
Guerilla Marketing is a term that denotes an innovative concept of marketing application in business, and the concept itself is conceived as a means by which small and medium enterprises can successfully advertise, despite limited financial resources. The prerequisite for a successful marketing strategy is listening to consumer needs and creative thinking and application of innovative marketing tools. The ultimate result of a successful strategy is to create solid relationships with consumers who are then ad transmitters. The rapid development of technology and the emergence of social networks have enabled two-way communication that promotes a sense of trust in a single brand. (
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:190325
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-10-09 07:23:38