prikaz prve stranice dokumenta Razvoj marketinškog plana na primjeru hotelskog poduzeća Falkensteiner resort Punta Skala
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undergraduate thesis
Razvoj marketinškog plana na primjeru hotelskog poduzeća Falkensteiner resort Punta Skala
Šibenik: Polytechnic of Sibenik, 2020. urn:nbn:hr:143:814523
Drlja, Mirjam
Šibenik University of Applied Sciences
Management

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Cite this document

Drlja, M. (2020). Razvoj marketinškog plana na primjeru hotelskog poduzeća Falkensteiner resort Punta Skala (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:814523

Drlja, Mirjam. "Razvoj marketinškog plana na primjeru hotelskog poduzeća Falkensteiner resort Punta Skala." Undergraduate thesis, Šibenik University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:143:814523

Drlja, Mirjam. "Razvoj marketinškog plana na primjeru hotelskog poduzeća Falkensteiner resort Punta Skala." Undergraduate thesis, Šibenik University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:143:814523

Drlja, M. (2020). 'Razvoj marketinškog plana na primjeru hotelskog poduzeća Falkensteiner resort Punta Skala', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 29 August 2024, https://urn.nsk.hr/urn:nbn:hr:143:814523

Drlja M. Razvoj marketinškog plana na primjeru hotelskog poduzeća Falkensteiner resort Punta Skala [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2020 [cited 2024 August 29] Available at: https://urn.nsk.hr/urn:nbn:hr:143:814523

M. Drlja, "Razvoj marketinškog plana na primjeru hotelskog poduzeća Falkensteiner resort Punta Skala", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:143:814523

Metadata
TitleRazvoj marketinškog plana na primjeru hotelskog poduzeća Falkensteiner resort Punta Skala
Title (english)DEVELOPMENT OF A MARKETING PLAN ON THE EXAMPLE OF THE HOTEL COMPANY FALKENSTEINER RESORT PUNTA SKALA
AuthorMirjam Drlja
MentorJelena Šišara (mentor)
Committee memberAna Vukičević (predsjednik povjerenstva)
Committee memberAnita Grubišić (član povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2020-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing plan je dio poslovnog plana. Dokument je u kojem se bilježe buduće marketinške aktivnosti koje poduzeće namjerava poduzeti u svrhu privlačenja interesa potencijalnih kupaca i klijenata za proizvod i uslugu koje poduzeće nudi. U ovom radu se analizira i detaljno opisuje marketing plan hotelskog poduzeća Falkensteiner resort Punta Skala.
Abstract (english)
A marketing plan is part of a business plan. It is a document that records the future marketing activities that the company intends to undertake in order to attract the interests of potential customers and clients for the product and service that the company offers. This paper analyzes and describes in detail the marketing plan of the hotel company Falkensteiner resort Punta Skala.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:814523
Study programmeTitle: Management; specializations in: Tourism Management, Information Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-11 10:53:24