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ANALIZA MARKETINŠKOG MIKSA NA PRIMJERU JAVNE USTANOVE U KULTURI TVRĐAVA KULTURE ŠIBENIK
Šibenik: Polytechnic of Sibenik, 2023. urn:nbn:hr:143:976494
Baj, Iva
Šibenik University of Applied Sciences
Management

Institutional repository: VUS REPOSITORY

Cite this document

Baj, I. (2023). ANALIZA MARKETINŠKOG MIKSA NA PRIMJERU JAVNE USTANOVE U KULTURI TVRĐAVA KULTURE ŠIBENIK (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:976494

Baj, Iva. "ANALIZA MARKETINŠKOG MIKSA NA PRIMJERU JAVNE USTANOVE U KULTURI TVRĐAVA KULTURE ŠIBENIK." Undergraduate thesis, Šibenik University of Applied Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:143:976494

Baj, Iva. "ANALIZA MARKETINŠKOG MIKSA NA PRIMJERU JAVNE USTANOVE U KULTURI TVRĐAVA KULTURE ŠIBENIK." Undergraduate thesis, Šibenik University of Applied Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:143:976494

Baj, I. (2023). 'ANALIZA MARKETINŠKOG MIKSA NA PRIMJERU JAVNE USTANOVE U KULTURI TVRĐAVA KULTURE ŠIBENIK', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:143:976494

Baj I. ANALIZA MARKETINŠKOG MIKSA NA PRIMJERU JAVNE USTANOVE U KULTURI TVRĐAVA KULTURE ŠIBENIK [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2023 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:143:976494

I. Baj, "ANALIZA MARKETINŠKOG MIKSA NA PRIMJERU JAVNE USTANOVE U KULTURI TVRĐAVA KULTURE ŠIBENIK", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:143:976494

Metadata
TitleANALIZA MARKETINŠKOG MIKSA NA PRIMJERU JAVNE USTANOVE U KULTURI TVRĐAVA KULTURE ŠIBENIK
Title (english)Analysis of the marketing mix on the example of the public institution in culture "Fortress of Culture"
AuthorIva Baj
MentorJelena Šišara (mentor)
Committee memberDijana Mečev (predsjednik povjerenstva)
Committee memberAnita Grubišić (član povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2023-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom radu analizirat će se marketinški miks poduzeća “Tvrđava kulture Šibenik“, javne ustanove u turističkom sektoru čiji je primarni fokus na kulturnom turizmu. Analiza je provedena na temelju teorijskog znanja o marketingu i marketinškim konceptima iz stručne literature, kao i na temelju intervjua provedenog s relevantnim dionicima poduzeća.
Abstract (english)
This paper will analyze the marketing mix of the company "Fortress of Culture Šibenik", a public institution in the tourism sector with a primary focus on cultural tourism. The analysis has been conducted based on theoretical knowledge of marketing and marketing concepts from professional literature, as well as through an interview with relevant employees of the company.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:976494
Study programmeTitle: Tourism Management; Tourism Management, Information Management - undergraduate - professional study; specializations in: Tourism Management, Information Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-11-07 08:17:42