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undergraduate thesis
OGLAŠAVANJE NA DRUŠTVENOJ MREŽI FACEBOOK
Šibenik: Šibenik University of Applied Sciences, 2024. urn:nbn:hr:143:064362
Dizdar, Ivan
Šibenik University of Applied Sciences
Management

Institutional repository: VUS REPOSITORY

Cite this document

Dizdar, I. (2024). OGLAŠAVANJE NA DRUŠTVENOJ MREŽI FACEBOOK (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:064362

Dizdar, Ivan. "OGLAŠAVANJE NA DRUŠTVENOJ MREŽI FACEBOOK." Undergraduate thesis, Šibenik University of Applied Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:143:064362

Dizdar, Ivan. "OGLAŠAVANJE NA DRUŠTVENOJ MREŽI FACEBOOK." Undergraduate thesis, Šibenik University of Applied Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:143:064362

Dizdar, I. (2024). 'OGLAŠAVANJE NA DRUŠTVENOJ MREŽI FACEBOOK', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 06 January 2025, https://urn.nsk.hr/urn:nbn:hr:143:064362

Dizdar I. OGLAŠAVANJE NA DRUŠTVENOJ MREŽI FACEBOOK [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2024 [cited 2025 January 06] Available at: https://urn.nsk.hr/urn:nbn:hr:143:064362

I. Dizdar, "OGLAŠAVANJE NA DRUŠTVENOJ MREŽI FACEBOOK", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:143:064362

Metadata
TitleOGLAŠAVANJE NA DRUŠTVENOJ MREŽI FACEBOOK
Title (english)ADVERTISING ON FACEBOOK SOCIAL NETWORK
AuthorIvan Dizdar
MentorDanijel Mileta (mentor)
Committee memberZvonimir Klarin (predsjednik povjerenstva)
Committee memberMilan Hrga (član povjerenstva)
Committee memberDanijel Mileta (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2024-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Facebook je najpopularnija drušvena mreţa za oglašavanje. Svojom širokom demografijom iznimno je privlačan raznim vrrstama oglašivača. U ovom radu opisali smo kako je Facebook nastao, analizirali ga kao platformu i usporedili njegove mogućnosti oglašavanja sa ostalim društvenim mreţama. Spomenuli smo sve vrste oglasa te naveli neke metode kojima se sluţimo kod prilagoĎavanja oglase za bolje ciljanje traţene skupine te bolji uspjeh kampanje. Spomenuli smo glavne metrike za mjerenje uspješnosti kampanje te upozorili na etičnost i pravila oglašavanja.
Abstract (english)
Facebook is the most popular social network for advertising. With its broad demographics, it is extremely attractive to various types of advertisers. Here we described how Facebook was created, analyzed it as a platform and compared its advertising possibilities with other social networks. We mentioned all types of ads and listed some methods we use when customizing ads for better targeting of the desired group and better campaign success. We mentioned the main metrics for measuring campaign success and warned about ethics and advertising rules.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:064362
Study programmeTitle: Professional undergraduate study of Bussines Informatics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-10-11 12:50:53