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undergraduate thesis
OPIMIZACIJA WEB STRANICA
Šibenik: Polytechnic of Sibenik, 2017. urn:nbn:hr:143:671582
Tenšek, Tomislav
Šibenik University of Applied Sciences
Management

Institutional repository: VUS REPOSITORY

Cite this document

Tenšek, T. (2017). OPIMIZACIJA WEB STRANICA (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:671582

Tenšek, Tomislav. "OPIMIZACIJA WEB STRANICA." Undergraduate thesis, Šibenik University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:143:671582

Tenšek, Tomislav. "OPIMIZACIJA WEB STRANICA." Undergraduate thesis, Šibenik University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:143:671582

Tenšek, T. (2017). 'OPIMIZACIJA WEB STRANICA', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 21 June 2024, https://urn.nsk.hr/urn:nbn:hr:143:671582

Tenšek T. OPIMIZACIJA WEB STRANICA [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2017 [cited 2024 June 21] Available at: https://urn.nsk.hr/urn:nbn:hr:143:671582

T. Tenšek, "OPIMIZACIJA WEB STRANICA", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:143:671582

Metadata
TitleOPIMIZACIJA WEB STRANICA
Title (english)WEBSITES OPTIMIZATION
AuthorTomislav Tenšek
MentorIvan Livaja (mentor)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2017-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Information Systems and Information Science
Abstract
U ovom radu govorit će se o Optimizaciji Web Stranica ili Optimizaciji za Internet tražilice. SEO se definira kao marketinški proces kojim se web stranice optimiziraju kako bi se pojavljivale pri vrhu rezultata pretraživanja preko internet tražilica, poput Google-a, Bing-a, Yahoo!-a i sličnih na način koji je prirodan, odnosno bez plaćanja kako bi bile na vrhu pretraživanja. SEO nam osigurava točnost prikazivanja željenih stranica preko ključnih riječi koje pretražujemo. Ove ključne riječi moraju biti relevantne za stranice, te su svojevrsna kontrola kvalitete tih stranica. Ključne riječi moraju se optimizirati kako bi tražilica što lakše mogla prepoznati sadržaj na stranicama, te ih pravilno rangirati prema ključnim riječima koje je korisnik unjeo u tražilicu, što dovodi do veće posjećenosti stranica. Što je SEO bolje napravljen, to će stranice biti bliže vrhu pretraživanja, čime se dobiva više posjetitelja koji se kasnije mogu pretvoriti u potencijalne kupce ili zaradu.
Abstract (english)
In this thesis we will talk about Websites Optimization or Optimization for Internet Search Engines. SEO is described as a marketing process that optimizes web sites to appear at the top of search results via internet search engines, such as Google, Bing, Yahoo ! and similar, in a way that is natural, that is, ie without paying to be on top of the search. SEO gives us the accuracy of displaying the desired pages through the keywords we search. These keywords must be relevant to the page, and they are used as a quality control of web sites. Keywords need to be optimized so that the search engines can easily recognize the content on pages and set it to the top of the search results for the user who searched certain keywords, leading to greater page visits. The better SEO is made, the page will be better placed in search ranking, which will generate more visitors that could be later converted into potential customers or earnings.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:671582
Study programmeTitle: Management; specializations in: Tourism Management, Information Management
Course: Information Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-13 09:31:35