prikaz prve stranice dokumenta Marketing mix u turizmu
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undergraduate thesis
Marketing mix u turizmu
Slavonski Brod: College of Slavonski Brod, 2019. urn:nbn:hr:174:079211
Galić, Matija
College of Slavonski Brod
Social Department

Institutional repository: Repository of College of Slavonski Brod

Cite this document

Galić, M. (2019). Marketing mix u turizmu (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:079211

Galić, Matija. "Marketing mix u turizmu." Undergraduate thesis, College of Slavonski Brod, 2019. https://urn.nsk.hr/urn:nbn:hr:174:079211

Galić, Matija. "Marketing mix u turizmu." Undergraduate thesis, College of Slavonski Brod, 2019. https://urn.nsk.hr/urn:nbn:hr:174:079211

Galić, M. (2019). 'Marketing mix u turizmu', Undergraduate thesis, College of Slavonski Brod, accessed 10 January 2025, https://urn.nsk.hr/urn:nbn:hr:174:079211

Galić M. Marketing mix u turizmu [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2019 [cited 2025 January 10] Available at: https://urn.nsk.hr/urn:nbn:hr:174:079211

M. Galić, "Marketing mix u turizmu", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:174:079211

Metadata
TitleMarketing mix u turizmu
Title (english)Marketing mix in tourism
AuthorMatija Galić
MentorAndreja Katolik Kovačević (mentor)
Committee memberHrvoje Sivrić (predsjednik povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2019-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu je analiziran utjecaj menadžmenta i marketinga u postavljanju turističkih proizvoda na tržište te u prodaji istih. Prvi dio rada govori o marketingu i menadžmentu u turizmu i o njihovoj važnosti. Nakon toga dolazi dio gdje se govori o marketing mixu, vrlo bitnim dijelom prilikom probijanja na tržište. Završni dio rada bavi se analizom tri hostela iz različitih regija Hrvatske na osnovi strategije 4P.
Abstract (english)
This paper analyzes the influence of management and marketing in placing tourism products on the market and in selling them. The first part of the paper deals with marketing and management in tourism and their importance. Then comes the part about marketing mix, a very important part when it comes to market penetration. The final part of the paper deals with the analysis of three hostels from different regions of Croatia based on the 4P strategy.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:079211
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-06-30 08:19:23