This work describes the effects of the recession and the globalization on trade in industrial equipment. One consequence of globalization is the development of a global company, trading blocks and the creation of a global economy. As a result of these events are changes in the world, which become a unique system, and the global market is accessible to all users. The globalization of the economy has a very strong impact on trade in industrial equipment. Given to globalization of markets, companies must be linked to almost all over the world. At the present time, the Euro area is characterized by the structural economic problems and risks, while the countries of the Asia zone are a pillar of the world trade growth. In this study the effects of the crisis on the general situation of the economy in the Republic of Croatia are described. As all forms of trade and commerce depend on the market so does the trade on industrial equipment. The market needs are limited, and this limitation is a factor in determining the development of trade and market relations. Sales problems can be solved by the introduction of management of changes in the company, which must be carried out in all its segments. It is sometimes necessary to make painful cuts, which will be resisted by a large number of the employees in order to achieve the companys flexibility. Top managers are forced to observe possible changes in the environment made to perform an analysis and to respond to these changes so that a threat from the environment represents an opportunity to increase a turning point in the business and the possibility of profit.