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master's thesis
Strategije rasta na primjeru tvrtke Samsung
Slavonski Brod: College of Slavonski Brod, 2015. urn:nbn:hr:174:070848
Aračić, Marija
College of Slavonski Brod
Social Department

Institutional repository: Repository of College of Slavonski Brod

Cite this document

Aračić, M. (2015). Strategije rasta na primjeru tvrtke Samsung (Master's thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:070848

Aračić, Marija. "Strategije rasta na primjeru tvrtke Samsung." Master's thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:070848

Aračić, Marija. "Strategije rasta na primjeru tvrtke Samsung." Master's thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:070848

Aračić, M. (2015). 'Strategije rasta na primjeru tvrtke Samsung', Master's thesis, College of Slavonski Brod, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:174:070848

Aračić M. Strategije rasta na primjeru tvrtke Samsung [Master's thesis]. Slavonski Brod: College of Slavonski Brod; 2015 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:174:070848

M. Aračić, "Strategije rasta na primjeru tvrtke Samsung", Master's thesis, College of Slavonski Brod, Slavonski Brod, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:174:070848

Metadata
TitleStrategije rasta na primjeru tvrtke Samsung
Title (english)The growth strategy on the example of Samsung
AuthorMarija Aračić
MentorVesna Vučemilović (mentor)
Committee memberMilan Stanić
Committee memberVesna Vučemilović
Committee memberHrvoje Sivrić
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2015-07-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U radu su analizirane strategije rasta koje je tvrtka Samsung zacrtala i ostvarila, a koje su joj pomogle napredovati i ostvarivati zapažene rezultate dugi niz godina. Definira se povijest ove tvrtke i svi značajni napredci, od prećenja trendova do inoviranja i postavljanja trendova na tržište. Prvi dio rada bazira se na poslovnim strategijama, tj. strategijama koje definiraju proizvodnju, prodaju, plasiranje proizvoda na tržište, kvalitetan marketing te dostupnost i prepoznatljivost Samsung proizvoda. Drugi dio rada usmjeren je sadašnjosti ove tvrtke, te je stoga obrađen jedan od najpopularnijih pametnih telefona današnjice. Kroz ovaj proizvod analiziraju se sva dostignuća ove tvrtke i izrađuje se analiza proizvoda kroz određene smjernice. Završetak ovoga rada bazira se na vlastitom istraživanju javnog mnijenja o samoj tvrtci, ali i o proizvodima na tržištu. Također, očekuju se rezultati odabira najboljeg pametnog telefona s potpisom tvrtke Samsung.
Abstract (english)
This paper analyzes the strategies that the company Samsung has set and achieved, and that helped her thrive and achieve outstanding results for many years . We define the history of the company and all significant advances , from overpriced trends to innovation and setting trends in the market . The first part of the work is based on business strategies , ie . The strategies that define the production , sale , marketing of products , quality marketing and the availability and visibility of Samsung products . The second part focuses present this company , and is therefore treated one of the most popular smartphone today . Through this product analyzed all the achievements of the company and makes the analysis of the product through specific guidelines . Completion of this work is based on my own research, public opinion about the company , but also products on the market . Also, the expected results of choosing the best smartphone with Samsung's signature .
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:070848
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-03-02 11:21:02