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undergraduate thesis
Životni ciklus proizvoda Karlovačke pivovare
Slavonski Brod: College of Slavonski Brod, 2020. urn:nbn:hr:174:334375
Radoš, Antonela
College of Slavonski Brod
Social Department

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Radoš, A. (2020). Životni ciklus proizvoda Karlovačke pivovare (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:334375

Radoš, Antonela. "Životni ciklus proizvoda Karlovačke pivovare." Undergraduate thesis, College of Slavonski Brod, 2020. https://urn.nsk.hr/urn:nbn:hr:174:334375

Radoš, Antonela. "Životni ciklus proizvoda Karlovačke pivovare." Undergraduate thesis, College of Slavonski Brod, 2020. https://urn.nsk.hr/urn:nbn:hr:174:334375

Radoš, A. (2020). 'Životni ciklus proizvoda Karlovačke pivovare', Undergraduate thesis, College of Slavonski Brod, accessed 09 January 2025, https://urn.nsk.hr/urn:nbn:hr:174:334375

Radoš A. Životni ciklus proizvoda Karlovačke pivovare [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2020 [cited 2025 January 09] Available at: https://urn.nsk.hr/urn:nbn:hr:174:334375

A. Radoš, "Životni ciklus proizvoda Karlovačke pivovare", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:174:334375

Metadata
TitleŽivotni ciklus proizvoda Karlovačke pivovare
Title (english)Life cycle of Karlovac brewery products
AuthorAntonela Radoš
MentorLena Duspara (mentor)
Committee memberLena Duspara (predsjednik povjerenstva)
Committee memberAnita Kulaš Mirosavljević (član povjerenstva)
Committee memberSanja Knežević (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2020-07-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Karlovačka pivovara je pivovara sa dugom tradicijom. Trenutno je druga pivovara na hrvatskom tržištu, a od 2003. godine pripada grupaciji Heineken. U ovom radu govori se o životnom ciklusu njenih proizvoda. Životni ciklus proizvoda ima četiri faze – fazu uvođenja, fazu rasta, fazu zrelosti i fazu opadanja. Svaka od ovih faza ima svoje karakteristike, ali ono što je neizbježno je prolazak kroz svaku od tih faza. Teorija životnog ciklusa proizvoda temelji se na teoriji životnog ciklusa čovjeka i u ovom radu će se pobliže objasniti i predstaviti.
Abstract (english)
Karlovac Brewery is a brewery with a long tradition. It is currently the second brewery on the Croatian market, and since 2003 it has belonged to the Heineken Group. This paper discusses the life cycle of its products. The product life cycle has four phases - the introduction phase, the growth phase, the maturity phase and the decline phase. Each of these stages has its own characteristics, but what is inevitable is going through each of these stages. Product life cycle theory is based on human life cycle theory and will be explained and presented in more detail in this paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:334375
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-07-21 09:56:20