prikaz prve stranice dokumenta Psihologija marketinga
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master's thesis
Psihologija marketinga
Slavonski Brod: College of Slavonski Brod, 2015. urn:nbn:hr:174:463463
Pakši, Saša
College of Slavonski Brod
Social Department

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Pakši, S. (2015). Psihologija marketinga (Master's thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:463463

Pakši, Saša. "Psihologija marketinga." Master's thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:463463

Pakši, Saša. "Psihologija marketinga." Master's thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:463463

Pakši, S. (2015). 'Psihologija marketinga', Master's thesis, College of Slavonski Brod, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:174:463463

Pakši S. Psihologija marketinga [Master's thesis]. Slavonski Brod: College of Slavonski Brod; 2015 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:174:463463

S. Pakši, "Psihologija marketinga", Master's thesis, College of Slavonski Brod, Slavonski Brod, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:174:463463

Metadata
TitlePsihologija marketinga
Title (english)Psychology of marketing
AuthorSaša Pakši
MentorMilan Stanić (mentor)
Committee memberVišnja Bartolović
Committee memberMilan Stanić
Committee memberZdravko Stipetić
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2015-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Ovaj rad će nastojati pokazati različite metode, tehnike, strategije i oružja utjecaja na ponašanje potrošača kao i najistaknutije pionire koji su prvi počeli koristiti načela psihologije u marketingu. Također će se nastojati ukazati na neke od metoda manipulacije javnosti sa rubnih dijelova znanosti kao što su neuromarketing i subliminalne poruke koje se percipiraju ispod praga svjesnosti kako bi se potaknulo potrošače na kupovanje proizvoda.
Abstract (english)
This paper will try to show different methods, techniques, strategies and weapons of influencing customer behaviour as well as most prominent pioneers that first started using principles of psychology in marketing. This paper will also try to point out some of the methods of public manipulation from the outskirts of science like neuromarketing and subliminal messages that are perceived under the threshold of conscience to influence customers into buying products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:463463
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-03-02 12:36:38