prikaz prve stranice dokumenta Razvoj novog proizvoda - temelj uspješnog poslovanja
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undergraduate thesis
Razvoj novog proizvoda - temelj uspješnog poslovanja
Slavonski Brod: College of Slavonski Brod, 2015. urn:nbn:hr:174:955882
Lubina, Katarina
College of Slavonski Brod
Social Department

Institutional repository: Repository of College of Slavonski Brod

Cite this document

Lubina, K. (2015). Razvoj novog proizvoda - temelj uspješnog poslovanja (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:955882

Lubina, Katarina. "Razvoj novog proizvoda - temelj uspješnog poslovanja." Undergraduate thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:955882

Lubina, Katarina. "Razvoj novog proizvoda - temelj uspješnog poslovanja." Undergraduate thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:955882

Lubina, K. (2015). 'Razvoj novog proizvoda - temelj uspješnog poslovanja', Undergraduate thesis, College of Slavonski Brod, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:174:955882

Lubina K. Razvoj novog proizvoda - temelj uspješnog poslovanja [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2015 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:174:955882

K. Lubina, "Razvoj novog proizvoda - temelj uspješnog poslovanja", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:174:955882

Metadata
TitleRazvoj novog proizvoda - temelj uspješnog poslovanja
Title (english)New product development - basis of successful management
AuthorKatarina Lubina
MentorSanja Knežević (mentor)
Committee memberAnita Kulaš
Committee memberSanja Knežević
Committee memberLena Duspara
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2015-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U radu je provedena analiza razvoja novog proizvoda koja obuhvaća sve segmente od same ideje nastanka novog proizvoda do njegove komercijalizacije na tržište. Utvrđene su metode poticanja kreativnosti te zapreke koje se mogu pojaviti u procesu planiranja novog proizvoda. Na primjeru domaćeg tržišta prikazano je kako domaće tvrtke posluju uspješno jer konstantno inoviraju te proširuju svoju ponudu. Analizom je utvrđeno da je inoviranje i razvoj novih proizvoda bitan za poslovni uspjeh te opstanak na tržištu.
Abstract (english)
In this research paper an analysis of a developing a new product was conducted, that contains all segments from the idea of developing a new product to its commercialization on the market. Methods of encouraging creativity were established and obstacles that can appear in the process of planning a new product. On an example of domestic market it was shown how domestic companies operate succesfully because they constantly inovate and expand their offer. Through the analysis it was established that inovating and developing new products is vital for business success and survival on market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:955882
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-03-03 08:46:13