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master's thesis
Profesionalizam u odnosima s javnošću
Slavonski Brod: College of Slavonski Brod, 2015. urn:nbn:hr:174:338640
Delić, Anamarija
College of Slavonski Brod
Social Department

Institutional repository: Repository of College of Slavonski Brod

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Delić, A. (2015). Profesionalizam u odnosima s javnošću (Master's thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:338640

Delić, Anamarija. "Profesionalizam u odnosima s javnošću." Master's thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:338640

Delić, Anamarija. "Profesionalizam u odnosima s javnošću." Master's thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:338640

Delić, A. (2015). 'Profesionalizam u odnosima s javnošću', Master's thesis, College of Slavonski Brod, accessed 10 July 2024, https://urn.nsk.hr/urn:nbn:hr:174:338640

Delić A. Profesionalizam u odnosima s javnošću [Master's thesis]. Slavonski Brod: College of Slavonski Brod; 2015 [cited 2024 July 10] Available at: https://urn.nsk.hr/urn:nbn:hr:174:338640

A. Delić, "Profesionalizam u odnosima s javnošću", Master's thesis, College of Slavonski Brod, Slavonski Brod, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:174:338640

Metadata
TitleProfesionalizam u odnosima s javnošću
Title (english)Professionalism in public relations
AuthorAnamarija Delić
MentorAnita Kulaš (mentor)
Committee memberMaja Vretenar Cobović
Committee memberAnita Kulaš
Committee memberSanja Knežević
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2015-07-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Etika se bavi ponašanjem ljudi i utvrđuje pravila moralnog ponašanja i ta pravila nazivamo etičkim načelima odnosno etičkim kodeksima. Oni nastaju dogovorom između ljudi koja će pravila i norme na najbolji način urediti međusobne odnose te definiraju koje je to prihvatljivo ponašanje i komunikacija u kojoj trebamo ili ne trebamo sudjelovati. Može se reći da se etika i profesionalizam smatraju temeljnim uporištem odnosa s javnošću. Odnosi s javnošću su funkcija upravljanja koja uspostavlja i održava uzajamno korisne odnose s okolinom kao moralni i etički temelj profesije. Osnivanje brojnih profesionalnih udruženja, na nacionalnoj i na regionalnoj razini, od velikog su značaja za razvoj teorije i prakse u ovom području i za bržu afirmaciju ove profesije.
Abstract (english)
Ethics deals with conduct of people and lays down the rules of moral behavior and these rules are called ethical principles ie codes of ethics. They are formed by agreement between people, which rules and standards in the best way regulate their relations and define what is acceptable conduct and communication in which we should or should not participate. We may say that ethics and professionalism are considered fundamental stronghold of public relations. Public relations is a management function that establishes and maintains the mutually useful relations with the environment as a moral and ethical basis of the profession. The establishment of many professional associations, at the national and regional level, are of great importance for the development of theory and practice in this field and for rapid recognition of of this profession.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:338640
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-03-09 09:44:40