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undergraduate thesis
Upravljanje odnosom s kupcima zasnovano na društvenim mrežama
Slavonski Brod: College of Slavonski Brod, 2016. urn:nbn:hr:174:270604
Vidošić, Luka
College of Slavonski Brod
Social Department

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Cite this document

Vidošić, L. (2016). Upravljanje odnosom s kupcima zasnovano na društvenim mrežama (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:270604

Vidošić, Luka. "Upravljanje odnosom s kupcima zasnovano na društvenim mrežama." Undergraduate thesis, College of Slavonski Brod, 2016. https://urn.nsk.hr/urn:nbn:hr:174:270604

Vidošić, Luka. "Upravljanje odnosom s kupcima zasnovano na društvenim mrežama." Undergraduate thesis, College of Slavonski Brod, 2016. https://urn.nsk.hr/urn:nbn:hr:174:270604

Vidošić, L. (2016). 'Upravljanje odnosom s kupcima zasnovano na društvenim mrežama', Undergraduate thesis, College of Slavonski Brod, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:174:270604

Vidošić L. Upravljanje odnosom s kupcima zasnovano na društvenim mrežama [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2016 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:174:270604

L. Vidošić, "Upravljanje odnosom s kupcima zasnovano na društvenim mrežama", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:174:270604

Metadata
TitleUpravljanje odnosom s kupcima zasnovano na društvenim mrežama
Title (english)Customer relationship management based on social networks
AuthorLuka Vidošić
MentorMirko Cobović (mentor)
Committee memberMaja Vretenar Cobović (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2016-06-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U radu se govori o upravljanju odnosima s kupcima zasnovanom na društvenim mrežama. Kroz poglavlja detaljno je objašnjeno što je upravljanje odnosima s kupcima (CRM), e-poslovanje, društvene mreže. Na samom kraju rada govori se o primjeni, prednostima, rizicima i nedostacima društvenih mreža te o primjerima upravljanja odnosa s kupcima koji je zasnovan na društvenim mrežama. Cilj rada je objasniti upravljanje odnosom s kupcima (CRM) te društvene mreže kao važan segment svakog poslovanja.
Abstract (english)
This paper discuss about the management of customer relationships based on social networks. Through chapters author explains in detail what is customer relationship management (CRM), e-business, social networks. At the end of paper, there will be a word about application, benefits, risks and drawbacks of social networks and about CRM which is based on social networks. The aim is to explain the Customer Relationship Management (CRM) and social networks as an important part of every business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:270604
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-07-15 10:54:44