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undergraduate thesis
Uloga društvenih mreža u suvremenom i poslovnom životu
Slavonski Brod: College of Slavonski Brod, 2016. urn:nbn:hr:174:306475
Duspara, Maja
College of Slavonski Brod
Social Department

Institutional repository: Repository of College of Slavonski Brod

Cite this document

Duspara, M. (2016). Uloga društvenih mreža u suvremenom i poslovnom životu (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:306475

Duspara, Maja. "Uloga društvenih mreža u suvremenom i poslovnom životu." Undergraduate thesis, College of Slavonski Brod, 2016. https://urn.nsk.hr/urn:nbn:hr:174:306475

Duspara, Maja. "Uloga društvenih mreža u suvremenom i poslovnom životu." Undergraduate thesis, College of Slavonski Brod, 2016. https://urn.nsk.hr/urn:nbn:hr:174:306475

Duspara, M. (2016). 'Uloga društvenih mreža u suvremenom i poslovnom životu', Undergraduate thesis, College of Slavonski Brod, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:174:306475

Duspara M. Uloga društvenih mreža u suvremenom i poslovnom životu [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2016 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:174:306475

M. Duspara, "Uloga društvenih mreža u suvremenom i poslovnom životu", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:174:306475

Metadata
TitleUloga društvenih mreža u suvremenom i poslovnom životu
Title (english)Role of social networks in modern life and business
AuthorMaja Duspara
MentorSanja Knežević (mentor)
Committee memberAnita Kulaš Mirosavljević (predsjednik povjerenstva)
Committee memberSanja Knežević (član povjerenstva)
Committee memberLena Duspara (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2016-07-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U radu se govori o društvenim mrežama i njihovom sve većem utjecaju na svakodnevni život, privatni ali i poslovni. Još 1970.-ih počinju se razvijati informacijske tehnologije i svakim danom se pojavljuju brojne aplikacije i društvene mreže. Od samih početaka do danas pojavljivale su se razne društvene mreže poput prve društvene mreže SixDegrees, zatim BlackPlanet.com, Twitter, LinkedIn, Facebook i brojne druge, ali nisu sve uspjele opstati. Neke su društvene mreže ugašene zbog premale posjećenosti, dok su neke postale vrlo popularne u cijelome svijetu, a najbolji primjer je svakako Facebook. Društvene mreže osim za zabavu i druženje, služe i za web promociju, razna oglašavanja te imaju veliku ulogu u marketingu, pogotovo u novije vrijeme. Može se reći da su društvene mreže današnjice vrlo važna stavka za promociju određene tvrtke, te da uspješnost oglašavanja često ovisi i o konačnom uspjehu same tvrtke i njezina poslovanja.
Abstract (english)
The paper is about social networks and their increasing impact on daily life, private or business. The development of information technology started all the way in 1970’s and every day appear numerous applications and social networks. From the very beginning until today, there were various social networks, such as the first social network SixDegrees, then BlackPlanet.com, Twitter, Facebook and many others, but not all managed to survive. Some social networks were shut down due to insufficient attendance, while some became very popular throughout the world, and the best example is of course Facebook. Social networks except for fun and hanging out, serve for web promotion, various advertising and have a major role in marketing, especially in recent times. It can be said that social networks today are a very important part for the promotion of a particular company, and that the effectiveness of advertising often depends on the ultimate success of the company itself and its business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:306475
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-09-01 10:33:16