Corporate social responsibility is a business concept in which the company voluntarily decided to overcome the statutory obligations and business implements a special concern for the environment and society as a whole. In today's modern business conditions, corporate social responsibility can be an important tool for achieving a competitive advantage, especially if the company has responsible consumers. As the code of corporate social responsibility using innovative approaches when it comes to respecting the needs of the environment and the environment, but also the easy way to meet the needs of consumers. For corporate social responsibility is a special focus placed on the fulfillment of legal obligations, investment in human capital relationships with stakeholders. Today, there is more competition in the markets for each company is important that corporate social responsibility is not seen as cost of doing business, but it is an investment that will certainly have future positive returns on investment. As a socially responsible business focused on long-term issues in business, one of the main objectives of the said business is to definitely create a strong corporate identity that will create a positive view of the company on market. Corporate social responsibility should benefit not only the company that it carried out, but for society as a whole, and companies need to apply corporate social responsibility on a voluntary basis. In Croatia, the concept of corporate social responsibility had still not come to life, and it is necessary to raise awareness of corporate social responsibility through education, and in the media it certainly in the media should be paid more attention to the above.