prikaz prve stranice dokumenta Marketing mix u sportu
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undergraduate thesis
Marketing mix u sportu
Slavonski Brod: College of Slavonski Brod, 2015. urn:nbn:hr:174:740754
Maduna, Sanda Livia
College of Slavonski Brod
Social Department

Institutional repository: Repository of College of Slavonski Brod

Cite this document

Maduna, S. L. (2015). Marketing mix u sportu (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:740754

Maduna, Sanda Livia. "Marketing mix u sportu." Undergraduate thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:740754

Maduna, Sanda Livia. "Marketing mix u sportu." Undergraduate thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:740754

Maduna, S. L. (2015). 'Marketing mix u sportu', Undergraduate thesis, College of Slavonski Brod, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:174:740754

Maduna SL. Marketing mix u sportu [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2015 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:174:740754

S. L. Maduna, "Marketing mix u sportu", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:174:740754

Metadata
TitleMarketing mix u sportu
Title (english)Marketing mix in sport
AuthorSanda Livia Maduna
MentorHrvoje Sivrić (mentor)
Committee memberMaja Vretenar Cobović
Committee memberHrvoje Sivrić
Committee memberMirko Cobović
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2015-07-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Ovim se radom nastoji pobliže objasniti poveznica između sporta i ekonomije kroz definiranje elemenata marketing miksa u sportu. Biti fit u današnje vrijeme možemo definirati i kao sportski proizvod u ne materijalnom obliku, odnosno oblik zadovoljavanja nečije želje ili potrebe koji bi se trebao moći ponuditi na tržištu, sa svrhom da izazove pažnju, potakne na kupnju, uporabu ili potrošnju. Briga za zdravlje je definitivno proizvod koji u današnjem sjedilačkim načinom života ima svoje potrošače. Korištenjem elemenata marketing miksa u radu je kroz hipotetski model prikazan niz primjera i smjernica kako prodati taj proizvod na tržištu sa naglaskom na optimalne rezultate u poslovanju. Moglo bi se reći da bez školovanih sportskih menadžera i primjene elemenata marketinga, sportske organizacije se neće uspijevati afirmirati na tržištu zbog čega neće ostvarivati potencijalne poslovne i sportske rezultate.
Abstract (english)
This paper tries to define the link between sport and economics a little better through defining elements of the marketing mix in sport. Being fit today can be defined as a sport product that doesn’t have a material shape, or an attribute of satisfying someone’s desires or needs that should be able to be offered on the market, with a purpose to cause attention, incite the purchase, use or handling. The care for health is definitely a product that in today’s sitting lifestyle has its consumers. With the usage of elements of marketing mix in work a series of examples and guidelines, through a hypothetical model, are shown to explain how to sell that product on the market with the accent on optimal business results. One could say that without qualified sport managers, and the application of marketing elements, sport organizations won’t be able to affirm on the market which will cause the inability to get some business and sport results.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:740754
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-01-21 13:11:37