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undergraduate thesis
Marketing strategija na primjeru sportskog brenda Nike
Slavonski Brod: College of Slavonski Brod, 2018. urn:nbn:hr:174:463714
Matić, Valentina
College of Slavonski Brod

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Matić, V. (2018). Marketing strategija na primjeru sportskog brenda Nike (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:463714

Matić, Valentina. "Marketing strategija na primjeru sportskog brenda Nike." Undergraduate thesis, College of Slavonski Brod, 2018. https://urn.nsk.hr/urn:nbn:hr:174:463714

Matić, Valentina. "Marketing strategija na primjeru sportskog brenda Nike." Undergraduate thesis, College of Slavonski Brod, 2018. https://urn.nsk.hr/urn:nbn:hr:174:463714

Matić, V. (2018). 'Marketing strategija na primjeru sportskog brenda Nike', Undergraduate thesis, College of Slavonski Brod, accessed 20 June 2024, https://urn.nsk.hr/urn:nbn:hr:174:463714

Matić V. Marketing strategija na primjeru sportskog brenda Nike [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2018 [cited 2024 June 20] Available at: https://urn.nsk.hr/urn:nbn:hr:174:463714

V. Matić, "Marketing strategija na primjeru sportskog brenda Nike", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:174:463714

Metadata
TitleMarketing strategija na primjeru sportskog brenda Nike
Title (english)The marketing strategy of Nike
AuthorValentina Matić
MentorHrvoje Sivrić (mentor)
Committee memberMirko Cobović (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberIvona Blažević (član povjerenstva)
GranterCollege of Slavonski Brod
Slavonski Brod
Defense date and country2018-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Gotovo da i ne postoji osoba na svijetu koja ne posjeduje barem jedan proizvod kompanije Nike. Od skromnih početaka davne 1971. godine, do danas kada Nike predstavlja sinonim za profitabilnu i uspješnu kompaniju u industriji sporta. Shvativši glavne principe marketinga, putem suradnje sa sportskim zvijezdama ostvarili su planetarni uspjeh i zauvijek promijenili svijet sporta. Rad analizira kompaniju Nike, korištene marketing strategije i inovacijsku kulturu. Može se reći da je Nike vrhunski primjer svjetske kompanije koja ima vrhunski sportski proizvod i koja na najbolji moguć način kroz jasnu strategiju alatima marketinga uspijeva osvajati potrošače diljem svijeta.
Abstract (english)
There is probably no one in this world that doesn't own something made by Nike. Since their humble beginnings in 1971, until today when Nike represents a synonym for the profitable and successful company in the sports industry. By realizing the main marketing principles, collaborating with sports superstars, they have reached worldwide success and forever changed the world of sports. This paper analyzes Nike, use of marketing strategies and the culture of innovation. We can say that Nike is a magnificent example of a world class company that contains truly great sport product, utilized through clear strategy, which helps Nike win their fans over all around the world.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:463714
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-01-09 12:31:39