Title Analiza potreba učenja za poduzetništvo malih i srednjih poduzeća u Republici Hrvatskoj Author Tomislav Prodanovski Mentor Zdravko Tkalec (mentor)Committee member Dragan Stanković (predsjednik povjerenstva) Committee member Marina Nikolić (član povjerenstva) Granter European Business School Zagreb Defense date and country 2017-03-02, Croatia Scientific / art field, SOCIAL SCIENCES Abstract Regionalni Centar za razvoj poduzetničkih kompetencija zemalja Jugoistočne Europe (engl. South East European Centre for Entrepreneurial Learning, SEECEL) je osnovan 2009. godine po inicijativi 8 zemalja jugoistočne Europe (Albanija, Bosna i Hercegovina, Hrvatska, Srbija, Crna Gora, Makedonija, Kosovo i Turska) s ciljem sistematskog razvoja cjeloživotnog učenja kao ključne kompetencije. U sklopu SEECEL-ovog alata Analiza potreba za treninzima malih i srednjih poduzeća (engl. Training Needs Analysis for SMEs, TNA/QA) provedeno je istraživanje na uzorku poduzetnika/tvrtki u svakoj od pojedinoj zemlji članici SEECEL-a s ciljem određivanja potreba poduzetnika za edukacijom u određenim sferama poslovanja. Glavno istraživanje koncentriralo se na sveobuhvatnu regiju, te mu je cilj bio uz analizu podataka razviti kriterije vrednovanja trening programa i osiguranja kvalitete. Ovo je bilo drugo istraživanje u nizu i direktno se vezalo na ranije istraživanje koje je dokazalo postojanje potreba za edukacijama poduzetnika u poduzetničkim vještinama. U ovome radu provest će se analiza rezultata dobivenih za poduzetnike/tvrtke koje su registrirane i obavljaju djelatnost na području Republike Hrvatske te pokušati pronaći korelaciju između sastava poduzeća i prepoznatih potreba za edukacijom. Važno je naglasiti da se originalne studije nisu koncentrirale na segregaciju podataka unutar država, već je dan samo presjek odnosa odgovara između država. Uzorak od 318 tvrtki koje su ispunile upitnik (u Hrvatskoj) do kraja prikazuju generalan stav poduzetnika, vlasnika tvrtki ili obrta o edukacijama djelatnika i proširenju razine kompetencije svojih djelatnika, a time ujedno i sposobnost poduzeća da reagira na probleme na tržištu. S druge strane rezultati istraživanja daju jasne pokazatelje edukacijskim organizacijama pružateljima usluge u kojem smjeru se generalno orijentirati, koji je stav kupaca usluga spram cjelokupnog tržišta a ne samo segmenata u kojem je pružatelj usluga specijaliziran, te kako bolje odgovoriti na potrebe tržišta, što popraviti, kako modificirati usluge, te što stvarno kupci žele. Unutar cjelokupne analize dan je okvir za stvaranje uniformiranog sistema validacije kvalitete pruženih usluga te na što bi se trebala obraćati pažnja pri kupovini nematerijalnog proizvoda.
Abstract (english) South East European Centre for Entrepreneurial Learning (SEECEL) was established in 2009 on the initiative of 8 countries of South Eastern Europe (Albania, Bosnia and Herzegovina, Croatia, Serbia, Montenegro, Macedonia, Kosovo and Turkey) with a plan of systematic development of lifelong entrepreneurial learning as a key competence. Within SEECELs tool for analysis of training needs of small and medium-sized enterprises (TNA / QA) survey was conducted on a sample of entrepreneurs / companies in each of the individual SEECEL member states in order to determine the need of entrepreneurs for trainings in specific areas of business. The main research concentrated on the overall region, and its goal was to develop criteria for evaluation of training programs and quality assurance. That was the second survey in a row and it was directly linked to the previous study to show the existence of a need for training of entrepreneurs in entrepreneurial skills. In this work we will carry out analysis of found results obtained for entrepreneurs / companies that are registered and are operating in the Republic of Croatia and try to find a correlation between the composition of the company and the recognized need for education. It is important to emphasize that the original study did not concentrate on the segregation of data within the states, but looks on a state as a uniform market. A sample of 318 companies (from Croatia) that have filled out a questionnaire to the end show a general attitude of entrepreneurs or company owners on training employees and expanding the level of competence of its employees, and thus also the ability of companies to respond to problems in the market. On the other hand research results will give a clear set of indicators to educational organizations providing services in which direction to orientate, what is the attitude of customer of education services towards the entire market and not just the segments in which the service provider is specialized, to be able to better respond to market needs, what to fix, how to modify the service, and what really customers want. Within the overall analysis a framework for the creation of a uniformed system validation of the quality of services provided is given and to which indicators should attention be given when buying a non-material product.
Keywords
učenje za poduzetništvo
mala i srednja poduzeća
edukacije i treninzi
Keywords (english)
entrepreneurial learning
small and medium entreprises
education and training
Language croatian URN:NBN urn:nbn:hr:209:762958 Study programme Title: Graduate study program Management of small and medium enterprises Type of resource Text File origin Born digital Access conditions Access restricted to students and staff of home institution Terms of use Created on 2017-03-09 16:10:38
