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master's thesis
Društveno odgovorno poslovanje u trgovačkim društvima
Zagreb: College of Economics , Entrepreneurship and Managemnet Nikola Šubić Zrinski, 2015. urn:nbn:hr:209:839758
Markt, Katarina
European Business School Zagreb

Institutional repository: Repository of the European Business School Zagreb

Cite this document

Markt, K. (2015). Društveno odgovorno poslovanje u trgovačkim društvima (Master's thesis). Zagreb: European Business School Zagreb. Retrieved from https://urn.nsk.hr/urn:nbn:hr:209:839758

Markt, Katarina. "Društveno odgovorno poslovanje u trgovačkim društvima." Master's thesis, European Business School Zagreb, 2015. https://urn.nsk.hr/urn:nbn:hr:209:839758

Markt, Katarina. "Društveno odgovorno poslovanje u trgovačkim društvima." Master's thesis, European Business School Zagreb, 2015. https://urn.nsk.hr/urn:nbn:hr:209:839758

Markt, K. (2015). 'Društveno odgovorno poslovanje u trgovačkim društvima', Master's thesis, European Business School Zagreb, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:209:839758

Markt K. Društveno odgovorno poslovanje u trgovačkim društvima [Master's thesis]. Zagreb: European Business School Zagreb; 2015 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:209:839758

K. Markt, "Društveno odgovorno poslovanje u trgovačkim društvima", Master's thesis, European Business School Zagreb, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:209:839758

Metadata
TitleDruštveno odgovorno poslovanje u trgovačkim društvima
AuthorKatarina Markt
MentorVitomir Tafra (mentor)
Committee memberHedda Martina Šola (predsjednik povjerenstva)
Committee memberTomislav Dobrović (član povjerenstva)
GranterEuropean Business School Zagreb
Zagreb
Defense date and country2015-12-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Društveno odgovorno poslovanje postaje sve važniji čimbenik dugoročnog uspjeha trgovačkih društava te značajan element u postizanju konkurentnosti i boljih poslovnih rezultata. Samim time raste broj trgovačkih društava koja promoviraju i provode inicijative i aktivnosti društvene odgovornosti kroz brojna područja djelovanja odnosno odnose koje ostvaruje na tržištu. Time društvena odgovornost postaje koncept koji koristi društvu u cjelini. U ovom radu prikazan je opći pojam društvene odgovornosti te njezin razvoj, kao i područja djelovanja i koristi društvenog odgovornog poslovanja. Ujedno je prikazana i važnost malih i srednjih trgovačkih društava kao i primjeri trgovačkih društava u Republici Hrvatskoj koja primjenjuju društveno odgovorno poslovanje kao standardiziran način poslovanja kroz smjernice za društvenu odgovornost u obliku normi.
Abstract (english)
Corporate social responsibility is becoming an increasingly important factor for long-term success of companies and an important element in achieving competitiveness and better business results. In line with this growing number of companies promote and carry out initiatives and activities of social responsibility through numerous areas of activity and relations on the market. In this way social responsibility is becoming a concept that benefits society as a whole. In this paper, the general concept of social responsibility and its development is reviewed, as well as fields of activity and benefits of social responsibility. It also shows the importance of small and medium-sized companies as well as examples of Croatian companies that practise corporate social responsibility as a standardized way of doing business through formal guidelines for social responsibility.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:209:839758
Study programmeTitle: Graduate study program Management of small and medium enterprises
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ica ekonomije (stručni/a specijalist/ica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-04-06 12:55:39