Sales have the task of bringing the produced goods to the market and making an offer, sells goods to buyers and thus exchanges for money at market price covers costs and gains profit. The aim of this research is to identify and describe the process steps and activities in the XYZ trade sales process. The aim of this final paper is to explain the purpose of sales and to go through sales processes and to present the XYZ trade and the processes we encounter on a dayto-day basis during the business in the store. Business function is notionally defined as a set of related jobs which are the most desirable task of the company with the aim of creating a product or providing a service. The process is structured, measurable set of activities designed for production specific output for a particular consumer or market, the process represents a specific order of work activities through time and place, with its beginning and ending, and with clearly identified inputs and outputs or structure of action. The sales process represents two-way communication between buyer and seller for the purpose of exchanging the necessary information. For today's sale it can be said that it is occupation which involves mastering a whole set of principles and skills, as well as their application, it is a process of research of customer needs, providing information, offering products that will meet these needs, as well as providing after-sales services in order to achieve long-term customer satisfaction and built a long-term relationship with them. The sales process does not end with the purchase but continues by contacting the buyer and building a long-term relationship that leads to new purchases. The seller takes care of the buyers and after the purchase regardless of the type of work, product or service.