prikaz prve stranice dokumenta Granice učinkovitosti suvremenih oblika marketinga u novim medijima
Access restricted to students and staff of home institution
undergraduate thesis
Granice učinkovitosti suvremenih oblika marketinga u novim medijima
Zagreb: College of Economics, Entrepreneurship and Managemnet Nikola Šubić Zrinski, 2018. urn:nbn:hr:209:766851
Briški, Dražen
European Business School Zagreb

Institutional repository: Repository of the European Business School Zagreb

Cite this document

Briški, D. (2018). Granice učinkovitosti suvremenih oblika marketinga u novim medijima (Undergraduate thesis). Zagreb: European Business School Zagreb. Retrieved from https://urn.nsk.hr/urn:nbn:hr:209:766851

Briški, Dražen. "Granice učinkovitosti suvremenih oblika marketinga u novim medijima." Undergraduate thesis, European Business School Zagreb, 2018. https://urn.nsk.hr/urn:nbn:hr:209:766851

Briški, Dražen. "Granice učinkovitosti suvremenih oblika marketinga u novim medijima." Undergraduate thesis, European Business School Zagreb, 2018. https://urn.nsk.hr/urn:nbn:hr:209:766851

Briški, D. (2018). 'Granice učinkovitosti suvremenih oblika marketinga u novim medijima', Undergraduate thesis, European Business School Zagreb, accessed 08 November 2024, https://urn.nsk.hr/urn:nbn:hr:209:766851

Briški D. Granice učinkovitosti suvremenih oblika marketinga u novim medijima [Undergraduate thesis]. Zagreb: European Business School Zagreb; 2018 [cited 2024 November 08] Available at: https://urn.nsk.hr/urn:nbn:hr:209:766851

D. Briški, "Granice učinkovitosti suvremenih oblika marketinga u novim medijima", Undergraduate thesis, European Business School Zagreb, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:209:766851

Metadata
TitleGranice učinkovitosti suvremenih oblika marketinga u novim medijima
AuthorDražen Briški
MentorMarina Gregorić (mentor)
GranterEuropean Business School Zagreb
Zagreb
Defense date and country2018-10-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Predmet ovog rada je marketing u novim medijima. Iskustva iz prošlosti upućuju na postojanje granica u svakoj ekonomskoj aktivnosti, što vrijedi i za marketing, pa je stoga cilj rada, slijedeći razvoj marketinga u novim medijima, utvrditi povijesne granice na osnovi kojih se može predočiti značaj održivog rasta i razvoja i postojanje granica u novostvorenim uvjetima. Nedostatno razvijena metrika učinkovitosti marketinga u novim medijima onemogućava precizno definiranje novih granica, ali njihovo postojanje je iskustveno implicirano. Optimistično raspoloženje tržišta, otkriveno empirijskim istraživanjem, analizom i sintezom u raskoraku je sa znanošću, što ukazuje na potrebu za međusobnim usklađivanjem.
Abstract (english)
The subject of this work is marketing within new media. Past experiences imply the existence of limits within any economic activity, which is also true for marketing. Thus, the objective of this work is to, following the development of marketing in new media, delineate historical limits, based on which the importance of sustainable growth and development is represented, as well as the existence of newly established limits. The insufficient metrics of marketing efficiency in new media preclude a precise definition of new limits, but their existence is implied. The market's optimistic mood, which revealed itself through empirical research, analysis and synthesis, is counterbalanced to science, which indicates the need for mutual coordination.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:209:766851
Study programmeTitle: Undergraduate study program Entrepreneurship economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-04-10 12:35:11