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undergraduate thesis
Potencijal tržišta i plasmana plus size odjeće u Republici Hrvatskoj
Zagreb: European Business School Zagreb, 2019. urn:nbn:hr:209:685427
Matanić, Igor
European Business School Zagreb

Institutional repository: Repository of the European Business School Zagreb

Cite this document

Matanić, I. (2019). Potencijal tržišta i plasmana plus size odjeće u Republici Hrvatskoj (Undergraduate thesis). Zagreb: European Business School Zagreb. Retrieved from https://urn.nsk.hr/urn:nbn:hr:209:685427

Matanić, Igor. "Potencijal tržišta i plasmana plus size odjeće u Republici Hrvatskoj." Undergraduate thesis, European Business School Zagreb, 2019. https://urn.nsk.hr/urn:nbn:hr:209:685427

Matanić, Igor. "Potencijal tržišta i plasmana plus size odjeće u Republici Hrvatskoj." Undergraduate thesis, European Business School Zagreb, 2019. https://urn.nsk.hr/urn:nbn:hr:209:685427

Matanić, I. (2019). 'Potencijal tržišta i plasmana plus size odjeće u Republici Hrvatskoj', Undergraduate thesis, European Business School Zagreb, accessed 30 August 2024, https://urn.nsk.hr/urn:nbn:hr:209:685427

Matanić I. Potencijal tržišta i plasmana plus size odjeće u Republici Hrvatskoj [Undergraduate thesis]. Zagreb: European Business School Zagreb; 2019 [cited 2024 August 30] Available at: https://urn.nsk.hr/urn:nbn:hr:209:685427

I. Matanić, "Potencijal tržišta i plasmana plus size odjeće u Republici Hrvatskoj", Undergraduate thesis, European Business School Zagreb, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:209:685427

Metadata
TitlePotencijal tržišta i plasmana plus size odjeće u Republici Hrvatskoj
AuthorIgor Matanić
MentorMarina Gregorić (mentor)
GranterEuropean Business School Zagreb
Zagreb
Defense date and country2019-10-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tekstilna industrija jedna je od vodećih u svijetu, a u Republici Hrvatskoj također zauzima značajno mjesto u industrijskom sektoru i ima stoljetnu tradiciju. Iako su politički i gospodarski problemi unutar zemlje, kao i recesija na globalnoj razini, negativno utjecali na položaj tekstilne industrije i njezin rad, u Republici Hrvatskoj ona još uvijek radi relativno dobro, a hrvatski tekstilni proizvodi prepoznati su u svijetu kao vrlo kvalitetni. Iako tekstilna industrija u okviru modne industrije ima vrlo širok asortiman i ponudu, problem postoji kod osoba većih konfekcijskih brojeva. Naime, ponuda takve odjeće na globalnom tržištu izrazito je mala i oskudna, stoga su osobe koje nose ovakvu odjeću osuđene na kupovinu onoga „što nađu“, a ne onih komada odjeće koja im se sviđa. U ovom radu naglasak će biti na istraživanju mišljenja i preferencija osoba koje nose odjeću većih konfekcijskih brojeva i njihovom trenutačnom (ne)zadovoljstvu ponudom iste. Primarna metoda koja je korištena za pisanje ovoga rada je metoda analize, koja je izvršena anketom putem društvenih mreža, na uzorku od 150 ispitanika.
Abstract (english)
The textile industry is one of the leading in the world, and in the Republic of Croatia it also occupies a significant place in the industrial sector and has a centuries-old tradition. Although the political and economic problems within the country, as well as the global recession, have negatively affected the position of the textile industry and its work, in the Republic of Croatia it is still doing relatively well, and Croatian textile products are recognized in the world as being of high quality. Although the textile industry within the fashion industry has a very wide range and offer, the problem exists with people with large ready-to-wear numbers. Namely, the supply of such clothing in the global market is extremely small and scarce, so people who wear such clothing are doomed to buy what they find, not those pieces of clothing they like. In this paper, the emphasis will be on exploring the opinions and preferences of persons who wear clothing with larger ready-made numbers and their current (un) satisfaction with the offer of the same. The primary method used to write this paper was the method of analysis, which was conducted through a survey through social networks, on a sample of 150 respondents.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:209:685427
Study programmeTitle: Undergraduate study program Entrepreneurship economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2020-06-15 12:38:54