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undergraduate thesis
Marketinško planiranje u privatnom visokoškolskom obrazovanju na odabranom primjeru
Zagreb: European Business School Zagreb, 2020. urn:nbn:hr:209:039411
Jagić, Kristina
European Business School Zagreb

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Jagić, K. (2020). Marketinško planiranje u privatnom visokoškolskom obrazovanju na odabranom primjeru (Undergraduate thesis). Zagreb: European Business School Zagreb. Retrieved from https://urn.nsk.hr/urn:nbn:hr:209:039411

Jagić, Kristina. "Marketinško planiranje u privatnom visokoškolskom obrazovanju na odabranom primjeru." Undergraduate thesis, European Business School Zagreb, 2020. https://urn.nsk.hr/urn:nbn:hr:209:039411

Jagić, Kristina. "Marketinško planiranje u privatnom visokoškolskom obrazovanju na odabranom primjeru." Undergraduate thesis, European Business School Zagreb, 2020. https://urn.nsk.hr/urn:nbn:hr:209:039411

Jagić, K. (2020). 'Marketinško planiranje u privatnom visokoškolskom obrazovanju na odabranom primjeru', Undergraduate thesis, European Business School Zagreb, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:209:039411

Jagić K. Marketinško planiranje u privatnom visokoškolskom obrazovanju na odabranom primjeru [Undergraduate thesis]. Zagreb: European Business School Zagreb; 2020 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:209:039411

K. Jagić, "Marketinško planiranje u privatnom visokoškolskom obrazovanju na odabranom primjeru", Undergraduate thesis, European Business School Zagreb, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:209:039411

Metadata
TitleMarketinško planiranje u privatnom visokoškolskom obrazovanju na odabranom primjeru
Title (english)Marketing Planning in private higher education, the selected example
AuthorKristina Jagić
MentorKrešimir Dabo (mentor)
GranterEuropean Business School Zagreb
Zagreb
Defense date and country2020-05-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom završnom radu naziva Marketinško planiranje u privatnom visokoškolskom obrazovanju na odabranom primjeru predstavljeni su teorijski aspekti marketinških teorija s naglaskom na upravljanje i kreiranje marketinških planova u privatnom visokoškolskom sektoru. Određena je mogućnost promotivnog spleta u pozicioniranju visokoškolske privatne ustanove na tržištu. Poslovni je primjer odabran za analizu ovoga rada Europska poslovna škola Zagreb kao pravni slijednik Visoke poslovne škole za ekonomiju, upravljanje i poduzetništvo Nikola Šubić Zrinski. Cilj je rada, na temelju analize literature, analize sadržaja marketinških aktivnosti Europske poslovne škole Zagreb, dubinskog intervjua s marketinškim stručnjakom te analize anketnih upitnika internih i eksternih javnosti o percepciji marketinške komunikacije analizirane ustanove, predložiti nacrt marketinškog plana Europske poslovne škole Zagreb. Takav nacrt donosi okvirne smjernice marketinške komunikacije ustanove te prijedloge marketinškog pozicioniranja na tržištu.
Abstract (english)
In this final paper called Marketing Planning in private higher education, the selected example presents the theoretical aspects of marketing theories with an emphasis on the management and creation of marketing plans in the private higher education sector. The possibility of a promotional mix in positioning a higher education private institution on the market has been determined. The business example that was selected for the analysis of this paper is European Business School Zagreb as the legal successor of the Business School for Economics, Management and Entrepreneurship Nikola Šubić Zrinski. The aim of the paper is to propose a draft marketing plan of the European Business School Zagreb, based on literature analysis, analysis of the content of marketing activities of the European Business School Zagreb, in-depth interview with a marketing expert and analysis of questionnaires of internal and external public on the perception of marketing communication. Such a draft provides framework guidelines for marketing communication of the institution and proposals for marketing positioning in the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:209:039411
Study programmeTitle: Undergraduate study program Entrepreneurship economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-07-13 09:48:14