prikaz prve stranice dokumenta Razvoj novog proizvoda i usluge na odabranom primjeru Hepi
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undergraduate thesis
Razvoj novog proizvoda i usluge na odabranom primjeru Hepi
Zagreb: European Business School Zagreb, 2020. urn:nbn:hr:209:220899
Steković, Ivana
European Business School Zagreb

Institutional repository: Repository of the European Business School Zagreb

Cite this document

Steković, I. (2020). Razvoj novog proizvoda i usluge na odabranom primjeru Hepi (Undergraduate thesis). Zagreb: European Business School Zagreb. Retrieved from https://urn.nsk.hr/urn:nbn:hr:209:220899

Steković, Ivana. "Razvoj novog proizvoda i usluge na odabranom primjeru Hepi." Undergraduate thesis, European Business School Zagreb, 2020. https://urn.nsk.hr/urn:nbn:hr:209:220899

Steković, Ivana. "Razvoj novog proizvoda i usluge na odabranom primjeru Hepi." Undergraduate thesis, European Business School Zagreb, 2020. https://urn.nsk.hr/urn:nbn:hr:209:220899

Steković, I. (2020). 'Razvoj novog proizvoda i usluge na odabranom primjeru Hepi', Undergraduate thesis, European Business School Zagreb, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:209:220899

Steković I. Razvoj novog proizvoda i usluge na odabranom primjeru Hepi [Undergraduate thesis]. Zagreb: European Business School Zagreb; 2020 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:209:220899

I. Steković, "Razvoj novog proizvoda i usluge na odabranom primjeru Hepi", Undergraduate thesis, European Business School Zagreb, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:209:220899

Metadata
TitleRazvoj novog proizvoda i usluge na odabranom primjeru Hepi
AuthorIvana Steković
MentorKrešimir Dabo https://orcid.org/0000-0001-9260-7384 (mentor)
GranterEuropean Business School Zagreb
Zagreb
Defense date and country2020-10-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Inovacije su danas prepoznate kao čimbenik koji poduzećima daje prednost pred konkurencijom, stoga su izazov i nužnost svakog poduzetnika. One su postale predmet intenzivnog proučavanja. U radu će se obuhvatiti pojam usluge, proces razvoja novih proizvoda i usluga, te opis primjene različitih strategija prema životnom vijeku proizvoda/usluge. U praktičnom dijelu rada analizirat će se Hepi, inovativni proizvod HEP Opskrbe, njegov razvoj i implementacija na tržište. Metodom anketiranja prikupit će se podatci izabranog poduzeća iz prakse na osnovu kojih će se ocijeniti zadovoljstvo korisnika usluge i iznijeti krajnji zaključak.
Abstract (english)
Innovation is today’s recognizing as a factor that gives companies an edge over competition and is therefore both a challenge and a necessity for every entrepreneur. They have become the subject of intensive study. The paper will cover the concept of service, the process of development of new products and services, and a description of application of adverse strategies in accordance with lifetime of such products/ services. In the practical part of the paper, an innovative product of HEP Supply called HEP HEPI, its development and implementation in the market, shall be analyzed. Through a survey, method data shall be collected from a selected company from practical point of view based on which the satisfaction of service users will be assessed and a conclusion will be drawn
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:209:220899
Study programmeTitle: Undergraduate study program Entrepreneurship economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-10-13 09:51:44