prikaz prve stranice dokumenta Hospitality and Tourism Management, Rochester Institute of Technology Croatia
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undergraduate thesis
Hospitality and Tourism Management, Rochester Institute of Technology Croatia
Dubrovnik: RIT Croatia, 2023. urn:nbn:hr:229:784447
Koprčina, Jelena
RIT Croatia

Institutional repository: RIT Croatia Digital repository

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Koprčina, J. (2023). Hospitality and Tourism Management, Rochester Institute of Technology Croatia (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:784447

Koprčina, Jelena. "Hospitality and Tourism Management, Rochester Institute of Technology Croatia." Undergraduate thesis, RIT Croatia, 2023. https://urn.nsk.hr/urn:nbn:hr:229:784447

Koprčina, Jelena. "Hospitality and Tourism Management, Rochester Institute of Technology Croatia." Undergraduate thesis, RIT Croatia, 2023. https://urn.nsk.hr/urn:nbn:hr:229:784447

Koprčina, J. (2023). 'Hospitality and Tourism Management, Rochester Institute of Technology Croatia', Undergraduate thesis, RIT Croatia, accessed 08 January 2025, https://urn.nsk.hr/urn:nbn:hr:229:784447

Koprčina J. Hospitality and Tourism Management, Rochester Institute of Technology Croatia [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2023 [cited 2025 January 08] Available at: https://urn.nsk.hr/urn:nbn:hr:229:784447

J. Koprčina, "Hospitality and Tourism Management, Rochester Institute of Technology Croatia", Undergraduate thesis, RIT Croatia, Dubrovnik, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:229:784447

Metadata
TitleHospitality and Tourism Management, Rochester Institute of Technology Croatia
AuthorJelena Koprčina
MentorVanda Bazdan (mentor)
GranterRIT Croatia
Dubrovnik
Defense date and country2023-04-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
The purpose of this study was to see how people react to shocking advertising by looking at their attitudes and memory recall. The outcomes of the study indicate that shock advertising may not be an effective marketing strategy, at least not for the brands shown in the adverts used for this study. This research underlines the importance of understanding the potential implications of utilizing shock advertising and advises marketers to carefully evaluate the appropriateness of this type of advertising in their campaigns.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:229:784447
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-22 09:57:43