prikaz prve stranice dokumenta Hospitality and Tourism Management, Rochester Institute of Technology Croatia
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završni rad
Hospitality and Tourism Management, Rochester Institute of Technology Croatia
Dubrovnik: RIT Croatia, 2023. urn:nbn:hr:229:784447
Koprčina, Jelena
RIT Croatia

Institucijski repozitorij: Digitalni repozitorij RIT Croatia

Citirajte ovaj rad

Koprčina, J. (2023). Hospitality and Tourism Management, Rochester Institute of Technology Croatia (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:784447

Koprčina, Jelena. "Hospitality and Tourism Management, Rochester Institute of Technology Croatia." Završni rad, RIT Croatia, 2023. https://urn.nsk.hr/urn:nbn:hr:229:784447

Koprčina, Jelena. "Hospitality and Tourism Management, Rochester Institute of Technology Croatia." Završni rad, RIT Croatia, 2023. https://urn.nsk.hr/urn:nbn:hr:229:784447

Koprčina, J. (2023). 'Hospitality and Tourism Management, Rochester Institute of Technology Croatia', Završni rad, RIT Croatia, citirano: 17.09.2024., https://urn.nsk.hr/urn:nbn:hr:229:784447

Koprčina J. Hospitality and Tourism Management, Rochester Institute of Technology Croatia [Završni rad]. Dubrovnik: RIT Croatia; 2023 [pristupljeno 17.09.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:784447

J. Koprčina, "Hospitality and Tourism Management, Rochester Institute of Technology Croatia", Završni rad, RIT Croatia, Dubrovnik, 2023. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:784447

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:229:784447
Podaci o radu
NaslovHospitality and Tourism Management, Rochester Institute of Technology Croatia
AutorJelena Koprčina
MentorVanda Bazdan (mentor)
Ustanova koja je dodijelila
akademski / stručni stupanj		RIT Croatia
Dubrovnik
Datum i država obrane2023-04-28, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak
The purpose of this study was to see how people react to shocking advertising by looking at their attitudes and memory recall. The outcomes of the study indicate that shock advertising may not be an effective marketing strategy, at least not for the brands shown in the adverts used for this study. This research underlines the importance of understanding the potential implications of utilizing shock advertising and advises marketers to carefully evaluate the appropriateness of this type of advertising in their campaigns.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:229:784447
Studijski programNaziv: Service Management
Vrsta studija: stručni
Stupanj studija: preddiplomski
Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2023-05-22 09:57:43