prikaz prve stranice dokumenta Mogućnost uvođenja jednokratnog pakiranja za ajvar
  Download
PDF 2.13 MB
master's thesis
Mogućnost uvođenja jednokratnog pakiranja za ajvar
Zagreb: University of Zagreb, Faculty of Agriculture, 2019. urn:nbn:hr:204:617791
Ćurćić, Marina
University of Zagreb
Faculty of Agriculture
Marketing and Innovation in Agribusiness

Institutional repository: Repository Faculty of Agriculture University of Zagreb

Cite this document

Ćurćić, M. (2019). Mogućnost uvođenja jednokratnog pakiranja za ajvar (Master's thesis). Zagreb: University of Zagreb, Faculty of Agriculture. Retrieved from https://urn.nsk.hr/urn:nbn:hr:204:617791

Ćurćić, Marina. "Mogućnost uvođenja jednokratnog pakiranja za ajvar." Master's thesis, University of Zagreb, Faculty of Agriculture, 2019. https://urn.nsk.hr/urn:nbn:hr:204:617791

Ćurćić, Marina. "Mogućnost uvođenja jednokratnog pakiranja za ajvar." Master's thesis, University of Zagreb, Faculty of Agriculture, 2019. https://urn.nsk.hr/urn:nbn:hr:204:617791

Ćurćić, M. (2019). 'Mogućnost uvođenja jednokratnog pakiranja za ajvar', Master's thesis, University of Zagreb, Faculty of Agriculture, accessed 29 November 2024, https://urn.nsk.hr/urn:nbn:hr:204:617791

Ćurćić M. Mogućnost uvođenja jednokratnog pakiranja za ajvar [Master's thesis]. Zagreb: University of Zagreb, Faculty of Agriculture; 2019 [cited 2024 November 29] Available at: https://urn.nsk.hr/urn:nbn:hr:204:617791

M. Ćurćić, "Mogućnost uvođenja jednokratnog pakiranja za ajvar", Master's thesis, University of Zagreb, Faculty of Agriculture, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:204:617791

Metadata
TitleMogućnost uvođenja jednokratnog pakiranja za ajvar
Title (english)The possibility for launching disposable packaging for ajvar
AuthorMarina Ćurćić
MentorDamir Kovačić (mentor)
Committee memberDamir Kovačić (predsjednik povjerenstva)
Committee memberMarija Cerjak (član povjerenstva)
Committee memberJosip Juračak (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Agriculture
(Marketing and Innovation in Agribusiness)
Zagreb
Defense date and country2019-09-30, Croatia
Abstract
Na hrvatskom tržištu ne postoje jednokratna pakiranja za ajvar. Temeljno istraživačko pitanje ovog rada je postoji li latentna potražnja za jednokratnim pakiranjima ajvara te koje su tehničke mogućnosti i ograničenja za uvođenje tih pakovina na domaće tržište. Cilj je rada bio utvrditi stavove potrošača i mišljenje stručnjaka o mogućnosti uvođenja na tržište jednokratnog pakiranja za ajvar. Za potrebe izrade rada provedena su tri terenska istraživanja, intervju s tehnologom za izradu ambalaže, intervjui s ugostiteljima te anketno istraživanje potrošača (n = 114). S tehničke strane ne postoje ograničenja za proizvodnju i korištenje jednokratne ambalaže za ajvar. U ugostiteljstvu, posebice restoranima brze prehrane, postoji potreba uvođenja takve ambalaže. Većina potrošača ima pozitivni stav o uvođenju jednokratne ambalaže za ajvar i kupovali bi ga za kućnu upotrebu odnosno naručivalo u ugostiteljskim objektima. Dio potrošača upozorio je na negativan ekološki aspekt uvođenja jednokratne ambalaže.
Abstract (english)
There are no disposable packaging for ajvar on the Croatian market. The basic research question of this study is whether there is a latent demand for individual packaging of ajvar and which are technical possibilities and limitations of introducing these packages to the domestic market. The aim was to determine the views of consumers and the opinion of experts regarding the possibility of introducing disposable packaging for ajvar. To make the thesis, three field studies were conducted, an interview with technologist for packaging technology, interviews with caterers and a consumer survey (n = 114). Technically speaking, there are no restrictions on the production and use of disposable packaging. In the catering industry, especially in fast-food restaurants, there is a need to introduce such packaging. Most consumers have a positive stance about introducing disposable packaging for ajvar and would buy it for home use or order in restaurants. Some consumers pointed to the negative environmental aspects of introducing packaging disposable packaging.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:204:617791
Study programmeTitle: Agribusiness and Rural Development
Study programme type: university
Study level: graduate
Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Embargo expiration date: 2020-08-20
Terms of useLicence In copyright icon
Created on2019-11-20 08:46:14