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master's thesis
Uloga vrednujućih čimbenika kod kupovine različitih kategorija ekoloških prehrambenih proizvoda
Zagreb: University of Zagreb, Faculty of Agriculture, 2020. urn:nbn:hr:204:625500
Zelenika, Ivana
University of Zagreb
Faculty of Agriculture
Management and Rural Entrepreneurship

Institutional repository: Repository Faculty of Agriculture University of Zagreb

Cite this document

Zelenika, I. (2020). Uloga vrednujućih čimbenika kod kupovine različitih kategorija ekoloških prehrambenih proizvoda (Master's thesis). Zagreb: University of Zagreb, Faculty of Agriculture. Retrieved from https://urn.nsk.hr/urn:nbn:hr:204:625500

Zelenika, Ivana. "Uloga vrednujućih čimbenika kod kupovine različitih kategorija ekoloških prehrambenih proizvoda." Master's thesis, University of Zagreb, Faculty of Agriculture, 2020. https://urn.nsk.hr/urn:nbn:hr:204:625500

Zelenika, Ivana. "Uloga vrednujućih čimbenika kod kupovine različitih kategorija ekoloških prehrambenih proizvoda." Master's thesis, University of Zagreb, Faculty of Agriculture, 2020. https://urn.nsk.hr/urn:nbn:hr:204:625500

Zelenika, I. (2020). 'Uloga vrednujućih čimbenika kod kupovine različitih kategorija ekoloških prehrambenih proizvoda', Master's thesis, University of Zagreb, Faculty of Agriculture, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:204:625500

Zelenika I. Uloga vrednujućih čimbenika kod kupovine različitih kategorija ekoloških prehrambenih proizvoda [Master's thesis]. Zagreb: University of Zagreb, Faculty of Agriculture; 2020 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:204:625500

I. Zelenika, "Uloga vrednujućih čimbenika kod kupovine različitih kategorija ekoloških prehrambenih proizvoda", Master's thesis, University of Zagreb, Faculty of Agriculture, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:204:625500

Metadata
TitleUloga vrednujućih čimbenika kod kupovine različitih kategorija ekoloških prehrambenih proizvoda
Title (english)The role of valuing characteristics when purchasing different categories of organic products
AuthorIvana Zelenika
MentorMarina Štambuk (mentor)
Committee memberMarina Štambuk (predsjednik povjerenstva)
Committee memberIvo Grgić (član povjerenstva)
Committee memberLari Hadelan (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Agriculture
(Management and Rural Entrepreneurship)
Zagreb
Defense date and country2020-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Abstract
Zbog sve veće brige ljudi za vlastito zdravlje i okoliš, povećava se potražnja za ekološkim proizvodima, osobito prehrambenim. Svaki proizvod ima određene karakteristike (čimbenike) temeljem kojih će biti ili neće biti odabran od strane kupca. Neke od karakteristika su: cijena, kvaliteta, marka, zemlja podrijetla i izgled ambalaže. Osnovni cilj ovog rada bio je istražiti stupanj važnosti tih karakteristika kod kupovine različitih kategorija ekoloških prehrambenih proizvoda (svježe voće i povrće, mahunarke i žitarice, mlijeko i mliječni proizvodi, meso i riba, pekarski proizvodi). Istraživanje je provedeno metodom online ankete, na prigodnom uzorku od 609 ispitanika. Rezultati istraživanja ukazuju na to kako je kvaliteta najvažnija karakteristika proizvoda pri kupovini ekoloških prehrambenih proizvoda, a drugo mjesto zauzela je zemlja podrijetla koja ujedno i reflektira kvalitetu.
Abstract (english)
As the people are more concerned for their own health and environment, the demand for organic products, especially organic food products, is increasing. Every product has its own certain characteristics (features) based on which it will be (or will not be) selected and purchased by the customer. These characteristics involve: price, quality, brand, country of origin, package appearance. Therefore, the main goal of this thesis was to investigate the degree of importance of these characteristics when buying different types of organic food products (fresh fruits and vegetables, legumes and cereals, milk and dairy products, meat and fish, bakery products). The research was conducted via online survey on a convenience sample of 609 respondents. The results of this research indicate that quality is the most important product characteristic when purchasing organic food products, while the country of origin is the second most important characteristic, which also reflects quality.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:204:625500
Study programmeTitle: Agribusiness and Rural Development
Study programme type: university
Study level: graduate
Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-11-17 12:02:41